Exercise Anytime’s new Homestead, Florida, flagship options good tools from EGYM and would be the 24/7 gymnasium operator’s largest location so far
Exercise Anytime goes large in Homestead, Florida, opening a brand new location that includes good coaching tech from EGYM.
The 24/7 health franchise is opening a 22,000-square-foot club at 27455 S. Dixie Hwy this month, its largest location so far and almost quadruple the scale of its earlier Homestead gymnasium.
A grand opening occasion is deliberate for June 13 from 9 a.m. to 1 p.m., with a DJ, refreshments, excursions, membership offers and prize giveaways.
The brand new membership, which can function the operator’s flagship, goes past conventional gymnasium fare, with premium restoration facilities that embody pink mild remedy beds, infrared saunas, hydromassage, Polar Wave dry plunge know-how and Styku physique composition scanning.
Notably, the placement additionally serves as a pilot for EGYM’s good coaching know-how, the place members use a wristband or the Exercise Anytime app to entry tools that routinely adjusts to their power stage and coaching objectives.
The transfer places Exercise Anytime in rising firm. Final 12 months, EoS Health became the first large gym operator in the U.S. to launch EGYM Genius within its clubs.
For Workout Anytime CEO Jerry Pugh, the Homestead location carries weight past sq. footage. It’s the identical membership he owned almost a decade in the past as a franchisee earlier than taking an possession stake within the model alongside non-public fairness corporations Skyline International Companions and Peninsula Capital Companions.
“This group has proven unimaginable resilience and progress since Hurricane Andrew, and it’s inspiring to see how a lot the town continues to evolve,” Pugh mentioned. “Investing again into Homestead with our flagship location felt like the precise subsequent step. It’s not nearly creating an even bigger gymnasium — we needed to construct a spot the place individuals really feel motivated, welcomed and excited to prioritize their well being day by day.”
Pugh has large ambitions for the health franchise, which embody doubling Workout Anytime’s footprint from 200 to 400 clubs over the next five years. Because it stands now, Exercise Anytime is closely concentrated within the Southeast, significantly in Georgia, Tennessee and North Carolina.
“I feel we may develop to 1,000 places within the U.S. over the following 10 years with the precise momentum and technique,” he advised ATN final 12 months.
The Homestead opening is the most recent transfer in a busy stretch for the model. Earlier this 12 months, Exercise Anytime tapped Savannah baseball star Kyle “KJ” Jackson as its first “chief aura officer,” an envoy position designed to increase the model’s “The After” marketing campaign past social media and into the member expertise at golf equipment nationwide.
