The NASCAR Cup Collection race at Kansas Speedway on Sunday drew 2.926 million viewers on over-the-air FOX based on Nielsen’s Huge Information + Panel metric.
Past simply the factual quantity, there may be not an easy comparability, since this race aired on FS1 final yr. NASCAR boasted a 26 p.c improve from Kansas final yr however that race aired on FS1. An April Cup Collection race can be over 3 million viewers simply even a number of years in the past so that is additionally beneath latest years’ comparable metrics.
This race was again on over-the-air FOX this yr to present the IndyCar Collection, which the community has a minority possession stake in, a NASCAR lead-in to the Grand Prix of Lengthy Seashore. From that standpoint, the doubleheader was an general success for the community as Lengthy Seashore drew 1.27 million.
That is up 130 p.c from final yr, when Lengthy Seashore drew 552,000 on FOX. IndyCar additionally mentioned this was the most-watched Lengthy Seashore race for the reason that Champ Automobile and Indy Racing League merger in 2008. It is price noting that final yr’s Lengthy Seashore race additionally had TV competitors from PGA’s The Masters.
The O’Reilly Auto Components Collection continues to generate enterprise for The CW.
The Kansas Lottery 300 received 1.18 million viewers, which was probably the most watched Kansas race within the second-tier division since 2023’s race on NBC. That is additionally up 12 p.c from this identical weekend final yr, a race held at Rockingham Speedway.
Once more, not apples-to-apples right here both, however NASCAR on The CW continues to common over 1,000,000 viewers a race since partnering initially of the 2025 marketing campaign.
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