Whoop says its faceless wearable has turn out to be iconic and accuses Shenzhen Lexqi of copying the minimalist design and deceptive consumers
Within the gadget-driven world, firms usually sue rivals over flashy options, high-tech bells and whistles and sensors. Whoop is suing for the other, concentrating on China’s Shenzhen Lexqi for allegedly copying the faceless, minimalist band design the Boston-based maker of well being and health wearables calls its signature aesthetic.
Whoop laid out its case in a 36-page criticism filed September 22 in Massachusetts federal court docket, alleging Shenzhen Lexqi’s well being trackers, offered on Amazon, mimic Whoop’s commerce gown and mislead U.S. shoppers.
Based on the submitting, Shenzhen Lexqi makes and provides “infringing wearables” resembling Whoop’s faceless strap, constructed with a steady material band and skinny metallic accents. The criticism states the gadgets are offered to U.S. consumers via Amazon storefronts and that a number of sellers knowledgeable Whoop they had been “licensed” by Shenzhen Lexqi to market the merchandise within the U.S.
Whoop’s criticism contains side-by-side pictures and infringement charts, together with examples of third-party recognition of the gadget primarily based on its look alone. One cited occasion comes from a Folks article printed in July 2024, which reported that Prince William wore a Whoop wearable on the UEFA Euro quarterfinals and featured an accompanying photograph that recognized the gadget.
The Cristiano Ronaldo-backed Whoop recounts sending cease-and-desist letters to a number of storefronts in July 2025, then writing on to Shenzhen Lexqi on Aug. 7.
Based on the criticism, a California lawyer figuring out herself as Shenzhen Lexqi’s counsel requested a name, then canceled it and asserted on Aug. 22 that “Lexqi’s merchandise haven’t infringed” Whoop’s rights. Whoop subsequently bought 4 models that had been shipped to a Massachusetts tackle between Aug. 30 and Sept. 1, and at the very least one on-line overview of the alleged copycat was titled “Whoop band,” which the corporate cites as proof of confusion.
The go well with brings claims for federal commerce gown infringement, false designation of origin and unfair competitors below Part 43(a) of the Lanham Act, plus Massachusetts statutory and common-law unfair competitors.
Past its authorized conflict with Shenzhen Lexqi and its dispute with the FDA over its blood-pressure feature, Whoop is urgent forward with product innovation. The human efficiency firm has just launched Whoop Advanced Labs, a subscription function that permits members to add current bloodwork or e book new exams via Quest Diagnostics, linking biomarker testing with its 24/7 wearable information.
Shenzhen Lexqi Digital Expertise Co. didn’t reply to ATN’s request for remark.
