Whoop’s partnership engine is buzzing. Ferrari’s F1 crew and Saudi soccer membership Al Nassr are simply the newest additions to a sports activities partnership portfolio that retains rising
There’s a Whoop wearable on soccer star and wellness investor Cristiano Ronaldo’s wrist and now there might be one on Lewis Hamilton’s in Melbourne when the Method 1 season kicks off, as a part of a deal that makes the Boston-based firm the official well being and health wearable accomplice of Scuderia Ferrari HP.
The deal embeds Whoop wearables all through the Ferrari F1 crew, with the corporate’s Efficiency Science group working alongside Ferrari’s medical employees to optimize driver restoration, sleep and resilience.
A analysis paper will comply with, Whoop mentioned.
“Whoop and Scuderia Ferrari HP share the identical obsession: efficiency on the edge,” Whoop founder and CEO Will Ahmed mentioned. “Scuderia Ferrari HP has spent generations turning knowledge and precision into velocity. We’ve executed the identical for the human system. Bringing these worlds collectively is a pure match and we’re proud to convey this experience into Method 1.”
It’s a partnership that goes deeper than a emblem on the automotive, Whoop’s world head of human efficiency, Dr. Kristen Holmes, added, although Whoop may have that, too.
Earlier this month, Whoop additionally introduced a three-year partnership with Alba Larsen, the 17-year-old Danish driver competing for Scuderia Ferrari HP within the FIA’s F1 Academy collection.
However Whoop isn’t stopping on the racetrack. The corporate simply introduced a club-wide settlement with Al Nassr Soccer Membership to assist the Saudi Professional League aspect’s males’s crew by means of the 2026 season. Just like its Ferrari association, Whoop will present Al Nassr’s gamers and efficiency employees with real-time physiological insights.
Saudi Professional League participant Ronaldo signed as Whoop’s brand ambassador and investor in 2024.
Not each sport has welcomed Whoop onto the sector of play, although.
At January’s Australian Open, top-ranked gamers Jannik Sinner, Carlos Alcaraz and Aryna Sabalenka — a Whoop ambassador — were ordered to remove their devices before matches. Grand Slams at the moment prohibit wearables, a coverage Whoop brazenly challenged, arguing athletes have “a elementary proper to grasp their very own efficiency and well being — together with throughout competitors.”
On one other entrance, Whoop is pushing properly past the wrist — and even larger ambitions.
Final fall, the corporate launched Superior Labs, a blood testing platform developed in partnership with Quest Diagnostics that provides lab diagnostics. Members can add earlier bloodwork or schedule assessments by means of the app, with clinician-reviewed outcomes synced on to their Whoop dashboard, protecting all the pieces from ldl cholesterol and hormone well being to blood glucose ranges.
Greater than 350,000 Whoop members signed up for the waitlist before it even launched.
“For the primary time, our members can see how their blood biomarkers and every day behaviors join in actual time,” Ahmed mentioned. ‘That is all a part of our path to changing into a well being working system.”
The strikes come because the wearable market is heating up quick. Garmin this week forecast 2026 income of $7.9 billion, above Wall Avenue estimates. Particularly, its health section (which incorporates its wearable gadgets) jumped 42% in income within the fourth quarter of 2025.
The sphere is getting extra crowded and particular. A crew of former Tesla engineers is launching Fort, a screenless device built entirely for strength training that routinely tracks reps, velocity, vary of movement and proximity to failure.
