During the last handful of years, main resort corporations have been launching new manufacturers left and proper in makes an attempt to develop choices for vacationers.
Earlier this year, we realized about Sequence by Marriott, described as a strategy to “carry sturdy, regionally related manufacturers and lodges into the Marriott portfolio,” according to Marriott’s development website. It is touted as a approach for midscale and upscale lodges with an unbiased spirit to get a slice of the Marriott Bonvoy pie — and to achieve entry to the corporate’s tons of of tens of millions of loyalty members.
Like Marriott’s Autograph Assortment and Luxurious Assortment, Sequence by Marriott is a group model, that means it’d embody a comparatively small group of unbiased lodges with a neighborhood focus, or usually a boutique vibe.
Now, Sequence by Marriott is lastly heading to the US by way of a partnership that can see 5 properties by Found Hotels (owned by Hawkins Means Capital and managed by FCL Administration) convert into Sequence by Marriott properties. Positioned in buzzy U.S. cities, the next 5 properties will be a part of Marriott Bonvoy over the subsequent 12 months:
- Discovered Lodge, Miami Seashore
- Discovered Lodge, Chicago
- Discovered Lodge, Nob Hill in San Francisco
- Discovered Lodge, Santa Monica
- Discovered Lodge, San Diego
These design-forward lodges are stylish, environment friendly and targeted on providing a keep rooted within the property’s area people. Some properties even supply neighborhood kitchens and coworking areas, catering to the on-the-go digital nomad crowd.
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“By aligning FOUND Resorts with Sequence by Marriott, we’re preserving the model’s distinctive id whereas leveraging Marriott’s world attain and valued loyalty system,” Ross Walker, managing accomplice at Hawkins Means Capital, said in a statement. “Collectively, we’re fostering a mannequin for approachable, native, life-style lodges that meet the wants of as we speak’s traveler within the nation’s most sought-after areas.”
Way of life lodges catering to savvy, usually youthful vacationers targeted on being within the coronary heart of a vacation spot have been entrance and middle for resort manufacturers like Marriott in recent times. Simply this 12 months, Marriott snatched up the Dutch model CitizenM, the place compact rooms and vibey lounge areas are common with vacationers. These lodges are within the means of rolling out to e book with Marriott Bonvoy factors as you learn this.
Hyatt, too, announced a similar new collection brand, Unscripted by Hyatt, within the first half of 2025. Unscripted, Hyatt mentioned, presents a “versatile, collection-style method the place every property displays its personal id and native taste but stays unmistakably Hyatt in high quality and care.” Sound acquainted? All simply one other strategy to say unbiased lodges with entry to a preferred loyalty program.
This could all be excellent news for vacationers trying to earn and burn factors, although. These manufacturers are straightforward and cheap to transform for house owners, and continuously extra about signing the paperwork and providing the lodges a house within the highly effective reserving engines that make up loyalty applications.
Contemplating the excessive price of constructing new lodges or changing to a widely known model which may require intensive (and costly) modifications to the property, anticipate to see extra unbiased chains like Discovered get into the loyalty motion.
To date, Sequence by Marriott has signed agreements to carry a number of lodges in India — The Fern, The Fern Residency and The Fern Habitat — into the Bonvoy ecosystem. However absolutely, many extra are within the works.
Backside line
5 unbiased, boutique lodges throughout the US will quickly be a part of Marriott Bonvoy as a part of the brand new assortment model, Sequence by Marriott. Although it’s going to take a while earlier than these life-style lodges are bookable by way of the loyalty program, it is one other sturdy sign that extra unbiased manufacturers are antsy to have entry to member-heavy loyalty applications. And as we see it, having extra lodges the place you possibly can earn and burn factors is a win.
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