ShotTracker, FanThreeSixty Launch New Strategic Partnership
ShotTracker continues to evolve their proprietary AI-powered sports analytics platform by integrating with FanThreeSixty, the excellent fan engagement platform. The Kansas Jayhawks have been the primary staff to combine ShotTracker’s embedded real-time analytics and AI-driven visualizations straight into FanThreeSixty’s all-in-one engagement platform particularly designed for the sports activities and leisure industries, creating an unprecedented immersive expertise for groups, broadcasters and followers alike. This strategic partnership goals to remodel how groups seize and visualize efficiency knowledge utilizing ShotTracker expertise, whereas merged along with FanThreeSixty’s tech enabling the creation of impactful engagements that drive income and save assets. Utilizing FanThreeSixty to simplify knowledge evaluation and motion for organizations of any measurement, built-in with ShotTracker’s progressive suite of merchandise delivering fully autonomous basketball stats to groups, broadcasters and recreation companions in addition to scouting, on demand and on-the-bench options that allow groups to make the most of essentially the most superior video and knowledge, customers akin to KU are supplied with a aggressive edge that’s broadcast prepared, extremely fan pleasant and very sponsor pushed. The Sports activities Techie neighborhood weblog appears to be like ahead to the evolution of sports activities tech by partnerships akin to this impactful one. ShotTracker is presently being utilized by over 50 males’s and ladies’s faculty basketball applications. Its companions embrace Nike, Adidas, Underneath Armour, Spalding and Wilson.
Increasing Sports activities Tech Relationship
The burgeoning partnership, which started with the extremely profitable implementation of ShotTracker’s dynamic knowledge graphics for Kansas basketball, will probably be obtainable to all FanThreeSixty prospects going ahead. After a profitable pilot with KU’s males’s and ladies’s basketball applications in the course of the 2024 season, by the Kansas Jayhawks app, a complete rollout is anticipated for the 2025/2026 season, permitting followers entry to the identical elite-level analytics utilized by coaches on the sidelines.
The primary implementation of the partnership made ShotTracker visuals obtainable within the newly launched Kansas Jayhawks app and on new video boards put in inside Allen Fieldhouse. Early views integrated shot charts created from ShotTracker knowledge together with taking pictures percentages and shot location of the complete staff and people, proven real-time with recreation particular knowledge, which was native within the cell app.
Quotes
“This expanded partnership with FanThreeSixty represents a pivotal second in sports activities expertise integration,” mentioned Davyeon Ross, Co-Founder and President of ShotTracker. He added, “This collaboration revolutionizes how followers expertise and perceive the sport. The profitable pilot with Kansas basketball demonstrated the great urge for food for this depth of perception and we’re thrilled in regards to the potential to collectively market our collaborative capabilities and to scale this innovation throughout all sports activities and venues.”
“We consider the way forward for sports activities lies in making each second extra significant—for followers, for groups, and for our companions. By integrating ShotTracker’s real-time knowledge and insights into our fan engagement portfolio, we’re not simply enhancing the fan expertise—we’re redefining it. This partnership unlocks a brand new period of storytelling the place stats come to life, creating deeper connections and smarter engagement at each touchpoint,” mentioned Dison Martin, Director of Product Technique, FanThreeSixty.
“Our partnership with ShotTracker and FanThreeSixty has allowed us to amplify the fan expertise, each in-venue and inside the app by real-time enhanced stats and analytics for each the staff and particular person gamers. We’re excited to increase choices to our followers sooner or later to proceed to develop the flexibility to take followers deeper into the sport,” commented Drew Gaschler, Affiliate Athletics Director of Advertising and marketing and Fan Expertise, Kansas Athletics.
Sports activities Enterprise Progress
This information follows ShotTracker’s continued progress in 2025. That features enhanced work with the 2025 Phillips 66 Large 12 Males’s and Girls’s Basketball Championships and one of many largest expansions in latest firm historical past. That enlargement brings the variety of ShotTracker accomplice colleges to over fifty, with extra coming later this yr.
For extra info, go to: https://shottracker.com/
Sports activities Techie, ShotTracker empowers coaches, gamers, front-office leaders and rights holders with instantaneous entry to video, knowledge and AI insights—fueling stronger groups, smarter selections and extra FanThreeSixty powered, electrifying fan experiences.
The worth of social engagement is measurable due to FanThreeSixty, whereas sports activities pushed insights are delivered by ShotTracker, with monetary incentives coming from the 2 companions.
What’s subsequent?
I’d wish to see this number of sport and social efficiency knowledge make its strategy to the broadcasters, area video boards and fan’s digital units throughout Convention Championships and the March Insanity tournaments, as quickly as doable.
Goodbye sportstechie in Seattle, Atlanta and world wide!
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