The Microsoft Floor remains to be getting used as an outlet for frustration throughout NFL video games.
After Seattle Seahawks quarterback Geno Smith threw an interception within the fourth quarter of Thursday’s recreation towards San Francisco, Amazon’s stream confirmed him on the sidelines slamming the Floor pill on his head earlier than throwing it on the bottom.
Play-by-play commentator Al Michaels quipped: “Not since Invoice Belichick have we seen a slam-down like that.”
That’s a reference to the previous Patriots head coach doing a similar slam back in 2016.
Microsoft’s custom-built, ruggedized tablets have been utilized by coaches and gamers on the sidelines since 2014 as a tool to review past plays, changing the three-ring binders with paper printouts.
The rollout initially obtained off to a rocky begin as commentators, together with Michaels, referred to the Floor as an “iPad” or “iPad-like tool.”
However, as we detailed in 2021, Microsoft’s pill ended up altering soccer eternally: the tablets are actually a mainstay on the sidelines.
And the deal was a boon to the company’s tablet brand. It now serves as a advertising case examine for a profitable sports activities tech partnership.
From earlier immediately: Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue
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