As builders race to personalize person experiences, Sahha’s new API affords a shortcut, changing streams of uncooked well being knowledge into evolving profiles
Sahha, a behavioral well being knowledge firm, has launched an API that converts complicated wellness metrics into intuitive person profiles. Dubbed Sahha Archetypes, the instrument analyzes long-term patterns in sleep, exercise, and psychological wellness, giving builders a strategy to phase customers and tailor digital experiences with out the necessity for customized clustering fashions.
The API outputs weekly or month-to-month refreshed labels designed to mirror evolving behavioral traits. These fall into two varieties: ordinal labels that rank behaviors (akin to rating sleep length from “very quick” to “lengthy”) and categorical labels akin to “early chook” or “night time owl.” With one integration, builders can group customers by real-world conduct and set off dynamic in-app experiences or notifications customized to every profile.
The system additionally helps cohort evaluation, permitting groups to match engagement, retention or outcomes throughout behavioral teams, enabling extra focused methods.
“Clicks and views alone don’t let you know a lot on the earth of health and well-being,” Sahha founder Aleks Dahlberg mentioned. “Severe corporations want tangible knowledge to construct higher, extra relatable merchandise. With Archetypes, we flip uncooked indicators into dwelling personas, so digital experiences can behave extra like a coach who really ‘will get’ you and even adapt as your habits evolve.”
As Sahha head of knowledge and science Sugam Budhraja identified, Sahha Scores are the snapshot, whereas Archetypes are the character arc.
“As a result of they clean out day-to-day noise, they’re good for automations, cohort evaluation and long-term behavior change,” Budhraja mentioned.
The Archetypes API is now available for all Sahha companions.
