Puma’s newest drop lands within the metaverse, letting buyers measure their ft and purchase kicks in blended actuality
Puma is taking sneaker buying into blended actuality.
The worldwide sportswear firm has teamed up with Meta to launch an immersive retail experience on Meta Quest headsets, permitting customers to discover and buy the brand new All Professional Nitro basketball shoe inside a WebXR-powered atmosphere.
The digital storefront blends digital components with the consumer’s real-world environment and options an interactive shoe sizing device that makes use of Meta Quest controllers to measure a client’s foot measurement.
“Puma has at all times pushed the boundaries of digital innovation,” Puma head of rising advertising and marketing tech Ivan Dashkov mentioned. “With this new WebXR expertise, we’re exploring what the way forward for on-line buying can appear to be—giving shoppers the flexibility to discover, work together and interact with the model in way more significant methods than conventional e-commerce. They’ll even measure their foot measurement in a completely immersive atmosphere. This can be a step towards the way forward for retail, and we’re excited to convey it to life with Meta.”
The collaboration underscores a shared imaginative and prescient between Puma and Meta to reimagine the retail expertise by way of immersive know-how.
“We’re thrilled to accomplice with Puma to convey this groundbreaking expertise to life,” Meta director of engineering Mike Halloran mentioned. “By leveraging WebXR know-how, we’re making immersive buying extra accessible and dynamic than ever, permitting customers to interact with merchandise in a wholly new means whereas mixing digital and bodily interactions seamlessly.”
It’s not the primary time the 2 corporations have joined forces. Final yr, Meta and Puma partnered to showcase how virtual reality can deliver a full-fledged fitness experience in just two square meters. The collaboration included digital and mixed-reality occasions at Puma retailer places in Germany, selling what they known as “the world’s smallest gymnasium,” a exercise area with no crowds, no contracts and no commute.
The experiential setup gave visitors an opportunity to strive a variety of exercises accessible on Meta Quest 3, together with HIIT, boxing, Zumba and yoga.
