Amalgama takes a human-centered method to app growth, which leads to a superior digital product for health and wellness manufacturers
Engagement and retention stay the secret for all gyms and health studios. Amalgama, a number one digital product developer for health and wellness enterprise, is aware of the principles, has the instruments and the appropriate mindset to assist purchasers win it.
By prioritizing a human-centered method even whereas facilitating superior information and crafting cutting-edge digital designs, Amalgama works to grasp what every particular shopper must thrive in in the present day’s day and age. It’s a course of that takes persistence however all the time yields outcomes.
“The numbers say quite a bit, however they don’t say all the things,” mentioned Amalgama CEO Gonzalo Amuchastegui. “We’ve to be near the consumer and hearken to them.”
Listening Comes First
Slightly than constructing a product after which tailoring it to a shopper’s potential wants, Amalgama reads earlier than it reacts. The model constantly educates itself on shopper objectives and what its customers need earlier than making ideas that profit each events, whether or not that’s with a brand new UX/UI design, MVP prototyping, customer support or the rest digitally associated.
“Our most respected asset helps them really construct what customers need in a only and environment friendly method,” mentioned Amuchastegui.
Amuchastegui talked about the lack of knowledge of a consumer’s wants as the primary space the place different digital suppliers have gone unsuitable up to now yr. Overloading options with out a lot thought resembles one other, the place some manufacturers throw merchandise out at purchasers with little regard for a way they could or might not apply to them.
“Overloading is a really typical mistake,” Amuchastegui mentioned. “They don’t have the appropriate understanding of who the customers are, what they’re actually utilizing or what options will really add worth for them.”
Listening does go each methods, nevertheless. To be able to see Amalgama’s efforts turn into impactful, the model reminds purchasers that they have to be receptive to the session they’re paying for.
“It’s not solely the manufacturers that don’t come to Amalgama or don’t go to a digital guide, however we even have purchasers that even if we’re making an attempt to present our greatest, accountable recommendation, have their very own pursuits — they usually determine whether or not they go on one path or one other,” Amuchastegui summed up.
Success By Connectivity
A handful of manufacturers have stored their ears open and profited consequently. With proof3, a remote longevity fitness training platform by The Sage House, Amalgama spurred engagement this previous yr by giving coaches consumer information in real-time progress as an example their progress. Doing so enhances the consumer expertise because the software program connects the coach and consumer on how their power, movement and biometrics are progressing — relaying that data to every occasion and fascinating them with haste.
“All we all know is it’s a long term,” mentioned Amuchastegui. “However we’d like tangible outcomes with short-term objectives fulfilled. You wish to achieve or shed extra pounds. No matter your objective is, you wish to see some progress as quickly as doable. There are many issues we will do to indicate that real-time progress to make our purchasers really feel engaged and feeling nice.”
The information factors Amalgama pulls that data from, certainly one of which being InBody, additionally assist authenticize their findings, which results in retention over time.
“We’re utilizing very well-known manufacturers that present dependable information,” mentioned Amuchastegui. “We’ve it on-site and built-in with our instrument. Having these issues offers us the stamp that we’re utilizing dependable information and never simply inventing one thing. We’re leveraging various things.”
Working With, Not Towards
The model additionally helped help OPEX’s buyer help division by constructing options that relay fast suggestions from customers, which helped considerably with their retention charges, Amuchastegui reported.
“They get fast responses from customers on time and execute them,” mentioned Amuchastegui. “That helped quite a bit within the retention metric which really improved their lifetime worth.”
Amalgama gained’t tear all the things out root and stem except it’s required both. Morpheus, a coaching and restoration monitoring utility, already had a number of digital options in play earlier than coming to Amalgama. The model merely rebuilt these options to make their interfaces extra user-friendly — taking what already labored and merely increasing on it.
“We’re rebuilding to make issues user-centered, bettering their UI, including invaluable content material whereas not essentially eliminating issues,” Amuchastegui mentioned. “We put the data the product already had right into a nicer, extra comprehensible format for the consumer, bettering engagement and retention.”
All of it comes again to Amalgama’s focus on cultivating the smoothest, only client expertise doable. Amalgama doesn’t overthink issues — it targets what issues. With that ideology on the forefront of all model efforts, it stays well-positioned to assist any health or wellness enterprise serve the general public.
This text initially appeared in ATN’s Member Success Blueprint Report 2025, which highlights important steps manufacturers will wish to take to make sure success within the present calendar yr and past. Download the free report.
