First-of-its-kind enterprise combines unmatched linear and digital distribution experience to assist groups thrive in evolving regional media panorama
Regional sports activities powerhouse Monumental Sports activities & Leisure (MSE) and business chief ViewLift introduced a partnership centered round a sturdy broadcast and streaming answer meant for U.S. skilled sports activities groups. Distributing linear and digital media content material has come full circle as sport followers need know-how that permits viewing each stay sports activities and on demand choices, with an emphasis on regional groups whereas avoiding native broadcasting blackouts. The Sports activities Techie neighborhood weblog seems to be at cable tv distribution just like the combustion engine in automobiles. Prior to later, most everybody will probably be streaming through OTT and likewise driving electrical or hydrogen automobiles. But, linear TV and the fuel automotive are each overwhelmingly standard, for now. There may be additionally room for hybrid fashions in each industries This strategic alliance brings collectively two quick movers within the fast-evolving sports activities regional media business.
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“Monumental has served as a real-world innovation lab for what’s potential when linear and digital media are unified underneath one roof,” stated Zach Leonsis, President of Media & New Enterprises at MSE. “With a number of skilled groups, our personal media platform, and greater than a decade of direct-to-consumer expertise throughout our enterprise, we’ve confronted—and solved—most of the challenges groups throughout the nation are actually confronting. This alliance is our approach of sharing that playbook and we’re excited to assist others efficiently distribute their content material of their native markets, in partnership with ViewLift.”
“ViewLift works with 16 main skilled sports activities groups, six regional sports activities networks, and a number of leagues within the U.S., together with the NBA and NHL,” added Rick Allen, CEO of ViewLift. “We all know what works in relation to OTT know-how and technique—however many consumers additionally want top-tier assist with broadcast manufacturing, operations, and the broadest set of monetization instruments. That’s the place Monumental is available in. Collectively, we provide one thing really unmatched within the business.”
First-of-its-Sort Enterprise
Collectively, the 2 organizations are providing their providers to create bespoke, fully-delivered, and future-ready options for sports activities groups and possession teams navigating a fragmented and continually altering distribution surroundings for native media. Whether or not groups are in search of experience round linear tv attain, direct-to-consumer (DTC) streaming, or a hybrid mannequin, MSE and ViewLift can ship an built-in toolkit that features:
- General strategic advisory and media consulting
- Income optimization advisement, together with advert gross sales and sponsorship, linear monetization, and subscription providers (SVOD) with churn-reduction instruments
- Finish-to-end streaming DTC and TV All over the place (TVE) digital improvement, together with:
- Customized apps throughout internet, cellular, and related TVs
- Scalable content material and video administration methods
- Actual-time analytics and efficiency insights
- Versatile monetization fashions (AVOD, SVOD, TVOD, hybrid)
- Sport and studio programming manufacturing; co-production of shoulder programming; and potential programming distribution inside a community that already consists of 16 main U.S. skilled sports activities groups and 6 RSNs
- Extra providers to be introduced
MSE
MSE is acknowledged as some of the influential enterprises in media throughout the skilled sports activities panorama. MSE was honored in late June because the Sports activities & Leisure Firm of the Yr for Engagement Excellence on the 2025 Hashtag Sports activities Awards and its flagship regional media platform, Monumental Sports Network (MNMT), took dwelling Broadcast Staff of the Yr honors. MSE owns and distributes the native broadcast rights for the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), and Capital Metropolis Go-Go (NBA G League)through MNMT, maintains league-level media committee illustration throughout all its groups, and operates one of many largest in-house manufacturing groups within the NBA, NHL, and WNBA.
ViewLift
ViewLift is a digital options supplier with deep stay video distribution experience, acknowledged this yr as a Power Player in Sports Streaming by Sports activities Enterprise Journal, and Broadcast or Media Company of the Year by IABM for 2024. Powering platforms for sports activities and media manufacturers worldwide, ViewLift supplies content material administration, multi-platform distribution, real-time analytics and versatile monetization fashions, creating scalable streaming experiences optimized for viewers engagement and income.
MSE + ViewLift
This enterprise extends a longstanding collaboration between MSE and ViewLift. Since MSE purchased again its groups’ stay rights by buying NBC Sports Washington from NBC Common in 2022, MSE has relied on ViewLift’s experience to assist construct MNMT’s OTT infrastructure and create a cutting-edge, totally digital media platform. Their most notable joint product, Monumental+ (M+),launched forward of the 2024–25 NBA and NHL seasons. The award-winning platform elevated the D.C. area’s sports activities streaming expertise with distinctive entry to stay video games, authentic content material, and modern fan options like alternate digital camera angles, a multi-view function, and a live sports betting and gamification experience — elevating the bar for regional sports activities networks nationwide.
Sports activities Techie, this modern alliance represents a brand new, team-centric mannequin for localized content material distribution—designed to assist sports activities organizations take management of their media future and construct stronger connections with followers throughout each display.
I name it a triple W (3Ws) for win-win-win.
Followers win as a result of they get the DTC OTT platform wanted to devour digital content material as needed, or they will follow a linear or hybrid possibility, or bundle all choices, as wanted.
Groups win as a result of they management precious media rights giving them leverage with leagues, sponsors and monetization.
Sponsors and enterprise companions win as a result of they’ve direct entry to regionally situated fanbases enabling extra direct advertising, model consciousness and ROI.
Are regional sports activities networks the best way?
Nicely, each reducing the wire and promoting your Tesla are trending.
What does that imply?
It’s nonetheless too early to inform.
Within the meantime, MSE and ViewLift are succeeding collectively within the broadcast and streaming areas and may help professional sports activities groups do the identical.
So long sportstechie in Seattle, Atlanta and all over the world!
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