Pierre Gasly lands new Lacoste ambassador role in ...

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Alpine Formulation 1 driver Pierre Gasly has landed a brand new position with Lacoste, turning into an envoy for the French trend model.

As a part of his new position, Gasly would be the face of the well-known Lacoste polo shirt, which the F1 driver described because the French designer’s “strongest expression: a chunk born on the tennis court docket that has develop into a logo of easy class,” in line with WWD.

Eric Vallat, Lacoste’s chief govt officer, mentioned that Gasly “completely embodies the spirit of efficiency and tenacity”, and added that “his worldwide profession, his excessive requirements and his affinity with disciplines corresponding to tennis and golf strongly resonate with our universe.

“We’re delighted to welcome him among the many maison’s ambassadors and to open a brand new chapter with him.”

Lacoste shared the information on social media, posting: “We’re proud to welcome Pierre Gasly as our new Model Ambassador. His willpower, excessive requirements and refined sense of favor—alongside together with his ardour for disciplines like tennis and golf—naturally replicate the values that proceed to form the Maison at this time.

“A pure connection, captured within the particulars as he wears the long-lasting L.12.12 polo.”

Gasly has typically spoken about his love for trend and has championed Lewis Hamilton for paving the way in which for the youthful F1 drivers to comply with in his footsteps inside the paddock. “It is necessary to say that with out him, issues can be completely different nowadays,” Gasly advised Sky Sports activities F1 in 2023. He attended a number of exhibits throughout Paris Trend Week and sat entrance row for the Louis Vuitton, Christian Louboutin and Bluemarble exhibits.

On monitor, Gasly has additionally had a robust begin to the 2026 season. After ending tenth, eighth and sixth within the first three grands prix, he sits eighth within the drivers’ championship standings. Alpine, which is now a buyer crew of Mercedes, is at the moment fifth within the constructors’ standings.