After a $100 million redesign, the W New York — Union Sq. is again in enterprise, child.
To finish the gargantuan rework, W Motels tapped the Rockwell Group (the group that initially designed the property when it opened in 2001) to breathe new life into the 1911 beaux arts constructing that homes 256 rooms.
From the second company enter the property, the brand new resort is placing: A lava-like carpet flows down a twisted staircase that ushers folks into the courageous new world of the W New York — Union Sq..
The main target within the up to date W is the Residing Room, the place, as Marriott shared in a statement about the project, “timeless design hums with a distinctly trendy pulse that ignites curiosity and expands worlds.” Taking design inspiration from Grand Central Station, the stylish Residing Room space provides locals and vacationers a communal place to unwind with a Devocion espresso or craft cocktail and small plates.
Like Grand Central Station, New York Metropolis served as a lot of the design inspiration throughout the property’s reimagining, particularly items of Union Sq. itself, which is simply steps from the resort entrance.
“It is a reimagination rooted within the audacious spirit of New York Metropolis,” George Fleck, senior vice chairman and international model chief of W Motels, mentioned within the assertion. “With deeply layered interiors, dynamic programming, and an unapologetic viewpoint, this resort captures every thing W Motels stands for: power, edge, and our unmistakable signature sense of fashion, inspiring tales value sharing.”
After imbibing on the Residing Room Cafe, a meal at Seahorse — the resort’s new seafood restaurant from John McDonald and Mercer Avenue Hospitality (the oldsters behind the buzzy Lure Fishbar) — is a should. There, chef John Villa serves up dishes like Cranium Island prawns with burnt lemon and Calabrian chili, shrimp ajillo on rustic sourdough bread, and pastas like Maine lobster cavatelli. Within the restaurant, be looking out for sea-inspired particulars like mermaid inexperienced tiles and a mural by Brooklyn-based En Viu.
Up on the seventeenth flooring, the W is now residence to the one rooftop bar in Union Sq., Guardian Rooftop. Perched behind the letters of the “W Union Sq.” marquee, the bar has a retractable roof to permit for seasonality, whereas nonetheless providing scenic views throughout. Impressed by “art-meets-nightlife establishments” equivalent to Andy Warhol’s Manufacturing unit, the bar has a moody vibe and cocktails, and is bound to be a brand new “it” spot for each kind of crowd.
For resort company, stepping right into a room may really feel extra like entering into Central Park because the area options lovely floral carpeting, ombre wallpaper and hunter inexperienced couches. However do not let the character components idiot you, this resort is now updated on expertise: Sensible TVs, panel temperature controls and Marshall Bluetooth audio system will be discovered ready. Look shut and also you may discover different nods to the Metropolis That By no means Sleeps, together with chessboard-inspired facet tables (you may see chess gamers ready for a match all through Union Sq.) and yellow taxicab-colored taps within the toilet.
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Just like the Union Sq. outpost, the W Resort model has been in a season of change. Whereas well-known for its loud, if not in-your-face, model of design, the model’s more moderen openings have discovered a extra trendy option to be maximal and daring, whereas feeling extra welcoming and open to all (learn: a scene that feels welcoming of all and never simply the cool youngsters). The Union Sq. redesign is the proper instance, as is the country-chic W Nashville.
This can be felt within the resort’s Match gymnasium, which includes a Peloton studio and restoration zone with hydromassage chairs for a post-workout feel-good. Wellness, the model claims, is actually turning into “a cornerstone of recent luxurious,” so it is “rewriting the script” of the complete Match philosophy.
Final 12 months, Marriott CEO Anthony Capuano told TPG that he was very excited concerning the model, stating, “The path and the momentum now we have with W is fairly outstanding.”
As for W New York — Union Sq., it appears to be like outstanding, certainly. However in fact, in true TPG model, we cannot give it a full sign-off till certainly one of our reporters’ heads hits the pillow.
Learn how to e-book
Charges on the W New York — Union Sq. begin at $623 per evening via the tip of 2025 however will be discovered as little as $498 in January and February. Marriott Bonvoy members can e-book award nights beginning as little as 62,000 factors per evening. However because of Bonvoy’s dynamic pricing system, the vast majority of nights sit between 80,000 and 100,000 factors.
Reserving with the appropriate cobranded Marriott bank card can assist you earn loads of factors at this new stunner. However when you get the right card now, you would snag a hefty welcome bonus that will help you earn an award evening or two.
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