Mindbody’s Comparative Analytics helps gyms and health studios remodel efficiency knowledge into compelling technique
We dwell in a data-driven world, and with the acceleration of AI automation, the flexibility to harness knowledge successfully has by no means been extra crucial. The health {industry} isn’t any exception. For gymnasium and studio house owners, understanding enterprise efficiency isn’t only a aggressive edge, it’s a necessity. But, with numerous software program platforms obtainable, how do health and wellness companies select the suitable one—one that gives actual insights and actionable intelligence?
Amidst the noise, Mindbody’s Analytics 2.0 is rising as an {industry} disruptor.
Probably the most groundbreaking features of Analytics 2.0 is its Comparative Analytics characteristic. At the moment in beta, this instrument allows companies to benchmark efficiency in opposition to {industry} friends, offering gyms, studios and franchises with unprecedented insights. Mindbody’s knowledge set —one of the complete within the {industry}—permits companies to match key metrics with others in the identical vertical, market or geographic space.
Jessica Huang, Senior Vice President of Product at Mindbody and ClassPass, explains why this instrument is so vital:
“The Comparative Analytics instrument is revolutionizing the health and wellness {industry} by reworking industry-wide knowledge into actionable intelligence,” she says. “Operators can create customized cohorts primarily based on {industry} and geography, enabling them to benchmark efficiency in opposition to friends with anonymized and aggregated company-level knowledge—making certain the information integrity of our prospects whereas offering deep, data-driven market insights.”
Unlocking the Energy of Comparative Analytics
Historically, health companies have operated in silos, counting on their very own inside knowledge to trace progress. However and not using a broader view of {industry} benchmarks, companies usually wrestle to grasp if their efficiency is actually optimum or if they’re falling behind their opponents. That is the place Comparative Analytics is available in.
In accordance with Huang, the Comparative Analytics characteristic leverages knowledge from over 30,000 companies on the Mindbody platform, offering an in depth view of {industry} traits. This helps enterprise house owners make data-driven choices and evaluate their efficiency to completely different cohorts of curiosity.
To make sure buyer knowledge stays protected, Mindbody has safeguards in place for Comparative Analytics. Their method makes it unimaginable to discern the efficiency of any single location or model; if a style or geographic slice is simply too skinny, Mindbody will withhold the cohort knowledge to guard the integrity of their prospects.
“With Comparative Analytics, we’re reworking how house owners and operators make strategic choices about their enterprise efficiency,” says Huang. “Information-driven insights like this are not a luxurious—they’re important for progress and long-term success.”
The instrument will enable companies to benchmark by means of filters comparable to Vertical (i.e. health), Subvertical (i.e. Barre), Metric (i.e. gross sales) and Nation/Province State, evaluating metrics comparable to income per shopper, class occupancy charges, membership retention, pricing methods, seasonal traits, and extra.
Huang says these insights present an unparalleled degree of granularity, serving to operators refine methods and efficiency primarily based on market realities.
“In the event you’re questioning the place to spend money on your online business—whether or not it’s membership gross sales, a loyalty program, or shopper activation—Comparative Analytics may help,” Huang provides. “This instrument helps you to see your Repeat Shopper Price (the share of shoppers who return every month) in comparison with different studios. Checking your Repeat Shopper Price might aid you perceive how sturdy your online business is at retaining prospects; in the event you’re lagging on this space, investing extra closely in memberships or loyalty might result in extra steady, recurring income streams.”
“With Comparative Analytics, we’re reworking how house owners and operators make strategic choices about their enterprise efficiency,” mentioned says. “Information-driven insights like this are not a luxurious — they’re important for progress and long-term success.”
The Full Story on Analytics 2.0: Smarter, Quicker & Extra Highly effective
Past Comparative Analytics, Mindbody’s Analytics 2.0 affords enhanced accuracy and a streamlined consumer expertise.
“The corporate’s funding in Analytics 2.0 stemmed from a transparent buyer demand for higher, extra actionable knowledge insights,” says Huang. “Many companies struggled with legacy reporting instruments that lacked flexibility, visualization capabilities, and comparative knowledge.”
Analytics 2.0 addresses these challenges:
- Centralized Information & Enhanced Accuracy – the platform consolidates key enterprise metrics (together with gross sales, visits and memberships) right into a single, user-friendly dashboard. Additionally, new knowledge precision enhancements guarantee reviews align with accounting greatest practices, comparable to excluding tax and suggestions from gross sales figures for a clearer web income image.
- Customizable, Visible Reporting – The brand new interface options interactive charts, graphs and configurable filters that enable operators to rapidly interpret complicated knowledge. Web gross sales breakdowns, membership monitoring and category-specific insights assist drive knowledgeable, strategic choices at a look.
- Franchise and Multi-Location Comparisons – For franchise house owners, Analytics 2.0 makes it straightforward to match efficiency throughout a number of places. The power to stack-rank places in opposition to enterprise KPIs helps operators rapidly benchmark outcomes, optimize methods and scale effectively.
- Lengthy-Time period Progress Monitoring – The platform allows year-over-year comparisons, permitting companies to set efficiency objectives, plan for seasonal promotions, measure progress and modify proactively.
The adoption charges converse volumes—over 90% of Mindbody’s enterprise shoppers have embraced Analytics 2.0, recognizing its affect in driving income, enhancing effectivity and turning uncooked knowledge into outcomes.
Actual-World Impression
A chief instance of Analytics 2.0’s affect is Bishops Cuts/Shade, a nationwide salon and barbershop franchise with 40 places. Earlier than implementing Analytics 2.0, Bishops struggled with fragmented knowledge assortment, requiring a number of reviews throughout completely different classes.
“Gathering and evaluating key efficiency metrics was time-consuming, limiting our capability to make fast, data-driven choices,” says a Techniques Administrator at Bishops.
Since adopting Analytics 2.0, Bishops has revolutionized how they use knowledge. With all key metrics consolidated right into a single dashboard, they spend much less time on evaluation and extra on motion. Franchise places can now stack-rank their efficiency, benchmark in opposition to each other, and collaborate on progress methods extra successfully.
“In the event you’re not utilizing Analytics 2.0, you’re leaving cash on the desk. It saves time and allows smarter choices at each degree of our group,” says a Techniques Administrator at Bishops.
Wanting forward, Huang sees the way forward for health and wellness analytics evolving to ship even deeper insights and extra superior predictive capabilities. With Mindbody’s intensive dataset, Analytics 2.0 is poised to grow to be an more and more invaluable instrument for companies seeking to achieve a aggressive edge.
This text initially appeared in ATN’s 2025 State of the Trade Outlook Report, a go-to information for understanding the following era ideas that can form the health and wellness {industry} within the upcoming decade. Download the free report.
