The favored health and wellness platforms will proceed to function as they do as we speak, however they’ll now accomplish that as a part of a unified model
Mindbody, ClassPass and Booker have a brand new father or mother model – “Playlist” – which can function a single, unified model bringing collectively the three health and wellness software program platforms.
Every platform within the Playlist portfolio will proceed to function because it does as we speak, with no adjustments to its services or products, the corporate mentioned.
The transfer marks the corporate’s most important strategic transfer since Mindbody, a supplier of administration software program for health and wellness companies, acquired ClassPass, a popular platform for booking discounted fitness classes, in 2021, valuing the mixed entity at round $3 billion. The brand new father or mother model additionally consists of Booker, a software program platform for spas and salons.
“We’ve advanced into a set of extremely profitable companies, every curated to serve completely different clients, classes and desires,” mentioned Fritz Lanman, the longtime CEO of Mindbody and ClassPass who will now function the CEO of Playlist. “Playlist represents our ambition to go even additional. We’re not simply connecting manufacturers; we’re constructing the infrastructure behind the world’s most significant wellness experiences.”
Playlist says it plans to leverage its scale and a shared infrastructure of “AI-powered apps, tools and partnerships” to ship higher worth to companies and shoppers that use its platforms.
The corporate mentioned it selected “Playlist” as its identify in a nod to the variety of its software program platforms, which give instruments for companies and shoppers alike throughout the health, wellness and spa/salon verticals.
“Playlist creates expertise for each companies and shoppers to get folks into extra significant real-life experiences,” Lanman instructed Athletech Information. “For companies, we assist them run extra effectively and attain extra folks. For shoppers, we empower them to get off their screens and into their cities – transferring, exploring, connecting and taking part in…serving to them construct ‘playlists’ for all times.”
Final August, Lanman mentioned Mindbody-ClassPass (because it was then recognized) was planning to go public in 12 to 18 months. Whereas the corporate is unable to share any replace on a possible IPO, Lanman is bullish on the way forward for Playlist, particularly amid Individuals’ rising curiosity in health and wellness.
“We’ve reached a second in time the place health, wellness and way of life actions are on the forefront of individuals’s minds: the U.S. wellness financial system alone is now worth $2 trillion,” he famous. “Over the past 12 months, we’ve seen a 44% enhance in ClassPass reservations as of Could 2025. Folks aren’t simply enthusiastic about wellbeing – they’re actively selecting it. Playlist is our promise to assist folks reside, transfer and really feel higher – on their very own phrases.”
