Mayfield Sports activities Occasions Ltd has been confirmed as the brand new world promoter of the FIM Speedway World Championships till 2031 after reaching an settlement with Warner Bros. Discovery Sports activities and the Fédération Internationale de Motocyclisme (FIM).
WBD stays dedicated to the game as world broadcaster and rights distributor for FIM Speedway for the following six seasons, guaranteeing FIM Speedway will proceed to achieve tens of millions of viewers by way of WBD’s channels and platforms akin to its streaming providers HBO Max and discovery+ in Europe and USA; by way of its linear channels together with Eurosport in Europe and the Asia-Pacific area and TNT Sports activities within the UK and Eire; in addition to extensively accessible protection by way of WBD’s sub-license partnerships.
In the meantime, Mayfield will assume the position of worldwide promoter, decided to ship a fan-focused, steady and sustainable future for a full-throttle sport, raced on 500cc bikes with no brakes that speed up quicker than a Method 1 automobile.
Mayfield will oversee each stage of the FIM Speedway pyramid. This consists of the FIM Speedway Grand Prix World Championship (Speedway GP), the FIM Speedway Underneath-21 World Championship (SGP2), the FIM Speedway Youth World Championship (SGP3) and the FIM SGP4 World Championship for 11-13-year-olds, in addition to the game’s world group championships – the FIM Speedway of Nations and the FIM Speedway World Cup, which returns in 2026.
Primarily based on the coronary heart of British motor racing close to Silverstone, Mayfield is an organization steeped in motorsport heritage, with huge expertise in sports activities contested on each two wheels and 4, together with Method 1, MotoGP, British and World Touring Automobiles.
Specialists at arranging and hanging the correct offers between sports activities groups or people and organisations wishing to advertise their model, Mayfield works with iconic racing groups together with Purple Bull Racing, McLaren, Haas, Aston Martin, Alfa Romeo, Chevrolet, Porsche and Seat.
Mayfield joined forces with outgoing world promoter Warner Bros. Discovery Sports activities to organise the FIM Speedway GP of Nice Britain – Cardiff on the storied Principality Stadium in each 2023 and 2024, successful the FIM Speedway Native Organiser of the Yr prize in 2023.
Richard Coleman, founding father of Mayfield Sports activities Occasions Ltd, grew up inside earshot of Coventry Bees’ legendary Brandon Stadium – former house of the FIM Speedway GP of Nice Britain. He’s excited to return to the shale as FIM Speedway world promoter.
He stated: “It’s an honour and a pleasure to return to a sport that I adopted as quickly as I used to be sufficiently old to be at trackside with my associates. I just lately attended the OlyBet FIM Speedway GP of Latvia – Riga, assembly followers from around the globe, and their ardour and love for speedway made me much more sure that it is a nice alternative for the Mayfield group.
“We look ahead to participating with all stakeholders – followers, riders, sponsors, native organisers, nationwide federations, officers and, in fact, our companions on the FIM – to enhance the present and develop the game in any respect ranges.
“We’ll deliver everybody information on the 2026 FIM Speedway calendar quickly, together with particulars of the 2026 Speedway GP line-up and everlasting wild playing cards. In addition to placing followers on the coronary heart of what we do, delivering breathtaking motion for these watching dwell on the stadium and at house, we’re decided to make sure FIM Speedway has an thrilling and sustainable future. Constructing on the pyramid system carried out lately is a key a part of that, as riders purpose to progress from SGP4 all the best way to Speedway GP.
“We look ahead to working with the FIM and WBD within the coming years and thank them for the belief and confidence they’ve positioned in Mayfield. The arduous work begins now, and we can not wait to ship a improbable season of FIM Speedway motion in 2026.”
FIM president Jorge Viegas commented: “After a number of years with WBDS because the FIM Speedway World Championships world promoter, they’ve determined to dedicate themselves to their core enterprise and we have now appeared for a brand new dependable and competent companion.
“I’m very assured to announce Mayfield as our new FIM Speedway World Championships promoter from 2026 till 2031. The problem is large, however I consider Richard Coleman and his group will fulfil all of the expectations we have now of them!”
As WBD fingers over to Mayfield for 2026, Scott Younger, EVP at Warner Bros. Discovery Sports activities Europe, commented: “This variation allows us to refocus our efforts on our core enterprise, which is scaling protection of all FIM Speedway properties together with the SGP, SON and SWC, to the widest potential viewers whereas telling the tales of the game, groups and riders.
“We’re happy with the work we have now performed as promoter and stay dedicated to working with the FIM and all our companions to proceed rising speedway and serving to the game attain new and bigger audiences in our position as world broadcaster.
“On behalf of everybody at Warner Bros. Discovery Sports activities, we warmly thank the FIM and all stakeholders concerned in supporting us to organise and promote these thrilling championships. We additionally congratulate all riders and groups who’ve provided speedway followers an unbelievable present, which was a privilege for us to advertise, and can proceed to be a privilege for us to broadcast.”
Phrases and Pictures by SGP and the FIM
Trending Merchandise
