The therapeutic massage franchise is inserting Aescape’s AI-powered robotic therapeutic massage beds in choose areas as operators discover staff-light fashions
Fingers-on care is getting a hands-free counterpart.
Therapeutic massage Envy is including a number of robotic fingers to pick out franchise areas, giving purchasers the choice to e book Aescape, an AI-powered, self-guided therapeutic massage service that lets customers personalize stress, music, muscle targets and restoration objectives by way of a touchscreen.
The expertise varies from a conventional human-performed, hands-on therapeutic massage, with customers staying totally clothed, though a number of parts really feel acquainted. The system adapts to physique contours and most popular stress ranges, very like a human therapeutic massage therapist, and provides 30 or 60-minute periods in both focused or full-body codecs. Every appointment contains as much as 10 minutes for machine adjustment and dressing, which happen earlier than and after the session.
The therapeutic massage franchise joins a rising checklist of well-known names which have tapped Aescape’s therapeutic massage know-how, together with high-end health golf equipment akin to Life Time and Equinox and resort manufacturers 4 Seasons, Marriott and Ritz-Carlton.
“Therapeutic massage Envy’s mission has all the time been to make wellness a daily a part of on a regular basis life,” Therapeutic massage Envy CEO Todd Schrader mentioned. “Aescape enhances that mission by giving members and visitors one other strategy to keep per their self-care.”
“Aescape can be nice for individuals who take pleasure in exploring new know-how, need an alternate handy restoration choice between exercises or have been interested in therapeutic massage and discover a self-guided format interesting,” Schrader added.
Whereas choose Therapeutic massage Envy areas have begun providing Aescape, further websites are anticipated to affix in 2026.
Aescape Is Rising Quick
The partnership caps off an enormous yr for the robotic therapeutic massage firm, which shaped an alliance with NFL legend Tom Brady, acquired the exclusive rights to his recovery and pliability protocols and introduced Brady on as chief innovation officer. Brady’s longtime enterprise accomplice, Alex Spiro, additionally joined as a strategic advisor.
Traders are on board, too. Aescape has raised greater than $130 million thus far from Valor Siren Ventures, Valor Fairness Companions, creator and athlete Logan Paul and others.
“Therapeutic massage Envy has constructed one of the crucial trusted wellness networks within the nation, and their dedication to accessibility aligns with our need to democratize nice self-care,” Aescape founder and CEO Eric Litman mentioned. “We’re increasing entry to the restorative energy of therapeutic massage, whether or not by way of the fingers of a licensed therapeutic massage therapist or by way of our autonomous, customizable expertise. This collaboration brings collectively two manufacturers dedicated to creating personalised wellness extra accessible.”
Are Robots the Way forward for the Therapeutic massage Trade? Possibly Not…
The broader labor image provides one other layer to the partnership. Regardless of rising curiosity in automation, the Bureau of Labor Statistics initiatives massage therapy to be one of the fastest-growing occupations by way of 2034. Employment is expected to rise 15%, with about 24,700 openings annually, and colleges like The Soma Institute say there merely aren’t sufficient skilled practitioners to meet demand.
From an operator perspective, Aescape sells itself as a lot on effectivity as expertise. The corporate lists its pricing transparently ($4,000 a month for one yr plus a $10,000 set up price or a $150,000 upfront buy) and pitches the AI-powered service as therapist-supportive reasonably than therapist-replacing. It’s marketed as a strategy to supply 24/7 therapeutic massage providers, ease employees demand and switch unused rooms into regular income.
Therapeutic massage Envy isn’t the one operator tapping Aescape for its autonomous therapeutic massage capabilities.
Wellness franchise Pause Studio has expanded its partnership with Aescape to deliver its therapeutic massage expertise to extra areas throughout the nation, following a successful Los Angeles pilot that exceeded expectations.
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