Health thrives on problem, and now Lucra and Asensei are turning that intuition right into a instrument for lead era and retention
Lucra, the white-label gamification software program behind leisure experiences for Dave & Buster’s, 5 Iron Golf and Puttshack, has partnered with Asensei, the AI-powered motion recognition platform trusted by Tonal and Centr, to launch a brand new product for health operators seeking to drive development with out growing spend.
The joint providing provides health manufacturers a plug-and-play method to roll out digital health competitions (each free-to-play and monetized) that reward customers and increase engagement. Members can entry the challenges via a browser or immediately inside an app, competing in verified exercises full with leaderboards and rewards.
The competitions can be deployed as lead era campaigns, product launches or recurring challenges embedded immediately right into a model’s app. To encourage participation, Asensei and Lucra recommend manufacturers can provide product reductions, merchandise rewards and referral bonuses to drive each digital and in-person visitors.
Lucra CEO Dylan Robbins stated the partnership addresses two of the trade’s greatest challenges: rising digital acquisition prices and member retention.
“This partnership brings collectively Lucra’s best-in-class gamification and compliant infrastructure with Asensei’s confirmed AI motion recognition know-how and digital scoring capabilities,” Robbins stated. “By this partnership, digital and brick & mortar health manufacturers, in addition to life-style manufacturers, will be capable of rework present members into their greatest acquisition engine, all whereas growing their lifetime worth via aggressive, repeatable challenges embedded into their app or web site.”
For Asensei CEO Steven Webster, the collaboration arrives at a pivotal second as manufacturers search extra environment friendly, community-driven methods to develop.
“Digital challenges enable us to assist manufacturers flip their model ambassadors, coaches and current membership base right into a supply of certified leads by participating them in one thing everybody in health loves—a very good problem,” Webster stated. “However flighting these campaigns is past conventional advertising platforms – we’re lacking a person expertise to affix challenges, problem mates and administer leaderboards and prizes. Lucra is the lacking piece.”
