Life Time’s AI-powered app is central to its plan to develop LTH right into a billion-dollar complement model by delivering customized complement suggestions
As demand for customized wellness grows, Life Time is scaling its digital technique with L.AI.C, its AI assistant, now available to everyone following a beta launch last May.
The announcement comes because the upscale athletic nation membership operator is ready to report its second-quarter 2025 outcomes on Aug. 5.
To develop the platform, Life Time operator partnered with Microsoft and constructed L.AI.C (pronounced “lay-see”) to ship customized help throughout health, vitamin, restoration and extra, with options like trainer-led exercises, complement steerage and sophistication suggestions.
“We’ve remained relentlessly dedicated to ongoing innovation and adaptation, and L.AI.C is the subsequent frontier in delivering extremely customized, trusted help each time our app customers want it,” Life Time founder and CEO Bahram Akradi mentioned. “Simply as we proceed increasing our athletic nation golf equipment nationwide, we’re equally dedicated to enhancing our member expertise by expertise to enrich their private wholesome lifestyle journeys. L.AI.C is your trusted AI companion you can take with you wherever you go.”
L.AI.C is now embedded within the backside navigation bar of Life Time’s newly redesigned (and free) LT Digital app, making it straightforward for customers to entry customized help at any time.
The assistant responds to prompts like “Assist me construct a three-day power program to construct muscle,” providing guided exercise movies with advisable reps. It will possibly additionally recommend dietary supplements primarily based on recommendation from Life Time’s registered dietitians or advocate restoration lessons pulled from the firm’s Class Assortment. Customers may also ask about bettering sleep or rising protein consumption, receiving ideas from Life Time well being coaches and curated content material from its journal, Expertise Life.
The broader launch of L.AI.C is a part of Life Time’s effort to broaden its digital ecosystem and attain customers (and non-members) past its bodily golf equipment. LT Digital additionally affords tons of of on-demand and livestream lessons, guided meditation classes, health packages like Glute Camp, 6-Week Shred, a 12-week half-marathon plan and a growing content hub with wellness articles, recipes, podcasts and pickleball training videos.
That funding seems to be paying off. Earlier this 12 months, Akradi shared that LT Digital had surpassed two million subscribers. To help continued progress, Life Time opened its LT Digital Studio in New York to speed up content material manufacturing. The platform can also be turning into a key channel for LTH, the company’s supplement brand that Akradi intends to build into “the most trusted nutritional brand that exists.”
“One of many issues about dietary merchandise is that there isn’t any type of regulated, rigorous testing for them,” Akradi mentioned throughout Life Time’s first-quarter earnings name. “We now have all the time, for 20 years, examined our merchandise to make sure they include the fitting elements and ship the fitting efficacy.”
Dietary supplements are definitely huge enterprise and a rising focus for Life Time. The luxurious athletic nation membership model recognized dietary supplements as one in every of its top health and wellness trends for 2025, alongside power coaching and saunas, in its annual member survey. The findings, which included responses from each customers and Life Time members, revealed that 59.5% take a every day complement, with protein powder, multivitamins and vitamin D rating as the commonest.
Akradi has projected that, based on Life Time’s current growth trends, LTH is on track to become a billion-dollar revenue business in the coming years. He sees LT Digital, anticipated to succeed in tens of hundreds of thousands of subscribers inside 4 to 6 years, as a distribution channel for the supplement line, particularly as the AI-powered companion can information customers by answering product questions and tailoring suggestions primarily based on particular person wants and exercise ranges. App customers can then buy dietary supplements immediately by the platform.
Life Time’s LTH complement portfolio now contains greater than 50 merchandise starting from protein powders and pre-workouts to collagen bars and multivitamins. In June, the corporate launched three new flavors of its LTH Hydrate electrolyte combine simply in time for Nationwide Hydration Month. The sugar-free, NSF licensed for sport system options 5 electrolytes and greater than 60 hint minerals.
