Within the age of personalization, loyalty comes from connection, not check-ins – gyms that do it greatest will win
Knowledge-driven communication is extra accessible and necessary to companies than ever earlier than. Garmin Health, a world division of Garmin centered on empowering digital well being options, is leveraging a large portfolio of merchandise with lengthy battery life and a number of integration choices to rework the panorama of health and wellness.
As customized experiences – from curated content material on social media platforms to customized suggestions for streaming websites – proceed to achieve traction in on a regular basis life, gyms and health studios are rethinking the shopper expertise to construct loyalty and engagement.
“Whether or not it’s a multi-state health club operator or a private coach trying to present a boutique expertise, our collaborators are asking for brand new and modern methods to attach with their purchasers,” says Andy Beckman, Director of Garmin Well being B2B Gross sales for the Americas. “They know many individuals are already sporting Garmin smartwatches, so the logical subsequent step is to combine with the Garmin Health Connected Ecosystem, have clients join their accounts, after which tailor messaging primarily based not simply on actions, however all the spectrum of well being and wellness biometrics accessible.”
Many health suppliers start with the Garmin Health API, a fast and cost-efficient option to obtain info from the Garmin Join app to their very own. With this selection, gyms can add communication touchpoints about Sleep Rating, Body Battery™ Energy Monitoring, coronary heart charge variability (HRV) and extra. From there, health suppliers can customise messaging to a person or a gaggle, creating a number of methods to assist gymgoers really feel valued.
Group Challenges Anytime, Anyplace
Probably the most standard methods Garmin allows neighborhood constructing is thru third-party leaderboards and group challenges. However on this new period of digital integration, these activations aren’t restricted by being bodily current within the health club like in previous years.
“Individuals are searching for extra from their health supplier than ever earlier than,” feedback Beckman. “They need thought management, suggestions and alternatives to be social. They usually don’t want these issues to cease if they’re out of city or can’t make it to their favourite exercise class.”
This previous January, Garmin Well being collaborator Crunch Health kicked off the brand new yr by internet hosting an depth minutes problem for its members. Inside that month, each one that recorded 2,025 depth minutes – that are quantified by Garmin smartwatches and health trackers primarily based on coronary heart charge – was entered to win a Garmin machine, a enjoyable option to incentivize folks alongside their health journey. Challenges are about hitting a objective moderately than competing, making them a very good choice for newcomers.
Nevertheless, gyms aren’t restricted to the usual exercise metrics after they use the Garmin Well being API. A health supplier might simply as simply have a gaggle problem associated to sleep, stress or Physique Battery. This enables them to make it about rather more than exercises, encompassing a broader spectrum of well being, restoration and general wellbeing.
Alternatively, leaderboards present a means for purchasers to compete, a well-liked and simple strategy to driving efficiency via information integration.
“We regularly see private trainers and group health instructors utilizing leaderboards to inspire purchasers by having weekly, month-to-month and even yearlong competitions,” says Beckman. “Between leaderboards and group challenges, you get a very good mixture of engagement choices that enchantment to all kinds of consumers.”
A New Degree of Communication
Maybe the best benefit of being within the Garmin Well being ecosystem is the way it adjustments the dialog between health supplier and consumer. All of the sudden, a health club can perceive what its members are doing to remain energetic and wholesome outdoors of its partitions. This maintains a degree of communication vital for long-term retention and relationship constructing.
Historically, a health club would possibly ship an e mail or message via its app primarily based on what number of instances a buyer got here to work out. Somebody who went each day might obtain a message encouraging them to maintain up the great work, whereas an individual who didn’t come for every week would possibly get a message saying they have been missed.
A Garmin Well being integration adjustments the script and permits an worker to correspond primarily based on metrics, not attendance. For instance, a consumer is likely to be on trip for 2 weeks and never within the health club. However as a result of the non-public coach sees the out-of-towner is hitting a step objective each day, the shopper is congratulated on sustaining a constant degree of health. This reveals the enterprise cares concerning the individual past when they’re utilizing machines or taking a category.
“As gyms turn into extra enmeshed with wellness, producing communications round issues like damage or sickness prevention, stress and sleep can turn into necessary touchpoints that, finally, assist drive efficiency within the health club,” notes Beckman. “Garmin units are rather more than exercise trackers and have been utilized in over 1,000 tutorial analysis research. They’ve the long-lasting battery life and sensor accuracy to be 24/7 monitoring units and, due to this fact, can present health operators with a nuanced understanding of their clients that was beforehand unavailable earlier than third-party information integration choices just like the Garmin Well being API existed.”
As know-how continues to revolutionize industries like healthcare and health, personalization fueled by information stays a notable means companies, massive and small, can improve the shopper expertise and keep aggressive. And with over a decade of expertise and hundreds of collaborations worldwide, the Garmin Well being workforce is positioned to ship the merchandise, providers and integration choices wanted to push the boundaries of this new digital frontier. To study extra about how gyms and health suppliers can make the most of prime quality information to bolster communication and neighborhood, go to the Garmin Health Gyms & Fitness page, join the Garmin Well being newsletter, or e mail Andy Beckman, Director of Garmin Well being B2B Gross sales for the Americas.
