Health On Demand turns digital health right into a strategic benefit — and is already seeing tangible outcomes
The evolution of digital health over the previous few years has been outstanding. In the present day, an efficient digital health technique isn’t nearly having the suitable content material; it goes past that. It’s about placing it to work within the proper manner.
“Operators might put money into a terrific platform, however with out sensible activation, visibility and integration, even the very best content material can fall flat,” stated Andy Peat, CEO of omnifitness platform Health On Demand. “It’s not simply what you supply, it’s the way it’s skilled.”
From in-club screens and studio programming to app-based entry and restoration zones, Health On Demand helps operators flip underused digital property into high-performing engagement instruments. With the suitable scheduling, promotion and personalization methods, content material turns into extra than simply filler; it turns into a retention driver, a model differentiator and a core a part of the member journey.
Health On Demand delivers the instruments and the technique fitness center homeowners and operators want to supply personalised, participating experiences whereas eliminating friction.
The place To Begin
All of it begins with sensible programming — aligning content material to the wants of various member segments and positioning it visibly in anywhere their eyes may wander.
“It’s not nearly health lessons — it’s about complete content material in a number of codecs: digital group lessons, guided exercises, restoration classes, wellness TV and promotional signage,” Peat stated. “That content material ought to be in all places members are. That’s within the studio, on the fitness center ground, in lounge areas, on cell and at dwelling.”
Peat argues that merely tacking on digital choices to different operational initiatives isn’t sufficient. The whole lot must be cohesive, upfront and frictionless.
“The simplest technique is creating constant, multi-channel visibility — treating digital content material as an built-in a part of the ability expertise, not an remoted function,” he stated. “Operators who see the strongest engagement promote digital choices as a part of their core service, not only a bonus or add-on service.”
Health On Demand centralizes each display and member interplay right into a single platform that manages your digital signage, customizable app options, scheduling instruments, private coaching, biometric and exercise monitoring, and a lot extra. By these efforts, Peat experiences Health On Demand has pushed year-over-year will increase in engagement throughout its total buyer base.
The place Issues Might Go Unsuitable
As with most issues, it’s helpful to observe finest practices — particularly relating to enhancing all issues digital. Essentially the most profitable operators are those that may modify the tried and true options, in order that they meet their very own members the place they’re on their very own distinctive health journey.
The commonest mistake operators make when going digital is believing the product is the answer, in keeping with Peat. Too many manufacturers will merely set up one thing new and assume members will undertake it.
Area of Desires might have given us unrealistic expectations. The movie’s line, “When you construct it, they may come” doesn’t apply to the fitness center.
“Some operators have unrealistic expectations, pondering that merely putting in a display in a studio will lead to nonstop utilization,” Peat stated. “However that’s not how digital health works.”
Fortunately, Health On Demand is aware of how you can align tech and technique.
“We assist operators align the product with real-world expectations and enterprise objectives,” stated Peat. “For instance, a digital group health studio isn’t meant to switch stay lessons — it’s designed to increase your GX timetable, goal particular demographics like energetic growing old populations throughout off-peak hours and function an insurance coverage coverage if an teacher doesn’t present up. It additionally offers members the choice so as to add on brief, centered classes like core or restoration exercises, which reinforces their expertise and will increase time spent within the membership.”
Empowering Engagement
In the case of maximizing digital engagement, Health On Demand’s toolbox additionally consists of content material filtering and tagging for personalised programming, branded messaging and customization throughout all touchpoints. It additionally offers real-time analytics, multi-location administration options and the aforementioned scheduling controls.
It’s important to maintain tabs on all facets of your digital strategy for administration and to relay regular messaging.
“These options assist operators run constant, branded digital experiences at scale, whereas additionally staying agile and attentive to member habits,” stated Peat.
Linked Health Experiences
Fitness center goers have come to anticipate a single, related resolution that delivers a hyper-personalized expertise primarily based on their health, mindfulness, biometrics and diet. Fragmented instruments and in-club facilities alone can’t accomplish this. However while you undertake a complete platform that retains members engaged from anyplace they’re, you’ll hold them energetic month after month by fueling their motivation, personalizing suggestions and connecting them along with your fitness center.
This strategy doesn’t simply simplify operations, it will increase the worth of each membership, reduces prices and generates new income streams with premium, data-driven choices.
Wanting Forward
With the business making a collective sprint to include extra hybrid, tech-driven health choices, Health On Demand is right here that will help you meet the second.
“We’re evolving into a completely built-in digital infrastructure — one which helps not simply content material supply, however smarter engagement and stronger retention,” stated Peat.
Health On Demand helps operators higher perceive their members by in-platform survey instruments which set the bottom for knowledgeable selections when it comes to programming and scheduling. They’re additionally investing additional of their function as a advertising and communication engine with in-app notifications, signage and progress sharing to bolster engagement.
Peat additionally talked about his “innovation roadmap” consists of AI-powered personalization, enhanced restoration content material and deeper integration into current fitness center ecosystems. Outcomes are already starting to materialize.
“We’re seeing actual affect: one function alone drove a 20% enchancment in retention for a big UK buyer — proof that sensible digital technique instantly helps enterprise outcomes,” stated Peat. “As expectations evolve, we’re dedicated to serving to operators flip each display, each session, and each touchpoint right into a development alternative.”
This text initially appeared in ATN’s Expertise & Innovation Outlook 2025 report, which maps the rising instruments driving enterprise affect throughout the business, drawing on operator interviews, executive-level insights and new market knowledge. Download the free report.
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