
Components 1’s low season is prime time for model adjustments, and with the rules overhaul additionally going down this 12 months, it appears to be like like a number of groups have taken the chance to tweak their branding.
Listed here are the 4 groups which have made adjustments to their logos forward of the 2026 season to date.
Haas: The Toyota partnership turns into official
Haas has added TGR, Toyota Gazoo Racing, to its brand, celebrating its new title accomplice for the 2026 season.
TGR now sits entrance and centre within the crew’s new brand, with each Haas and Toyota sharing the established colors of their manufacturers: crimson, white and black.
Group principal Ayao Komatsu commented on the partnership after it was confirmed late final 12 months.
“It’s naturally a privilege to deepen our relationship with TGR via this new title partnership settlement,” he mentioned in a press launch. “Our working relationship to-date has been all the things we hoped it will be. It’s been evidenced via our profitable TPC working this season however there’s been a lot extra happening behind the scenes too – together with the event and set up of the simulator at our Banbury facility for 2026.”
Purple Bull: A refined distinction
Purple Bull is taking over an enormous change for 2026 because it joins forces with Ford to provide its new Purple Bull Powertrains energy unit. With new crew principal Laurent Mekies main the crew after Christian Horner was eliminated in 2025, a rebrand – albeit solely slight – was made.
The “Purple Bull” textual content within the brand now encompasses a white define. It is a design cue that was used on the likes of the historic Purple Bull Racing RB6, prompting followers to query whether or not the livery may bear adjustments for the upcoming season.
Mercedes: A brand new search for 2026
Mercedes has additionally introduced a refined change for 2026, with the AMG and Mercedes branding sitting above a clearer reference to its title accomplice, PETRONAS, which additionally boasts a brand new font.
Williams: A heritage-driven refresh
The ‘W’ of the Williams crew brand has been changed by a Twenty first-century reimagining, utilizing the unique ‘Ahead W idea’ from Sir Frank Williams, designed in 1977. The crew has additionally modified its title, from Williams Racing to Williams F1 Group.
“I’m proud that from subsequent 12 months we can be often called Atlassian Williams F1 Group and carry a brand on our automobile impressed by our founder Sir Frank Williams and deeply related with our a long time of success,” crew chief James Vowles mentioned.
“As a crew we’re impressed by our previous however enthusiastic about our future and dedicated to writing a brand new Championship-winning chapter in Williams’ historical past.”
With pre-season testing beginning on 11 February and car reveals starting even earlier this month, it will not be lengthy till this new branding is seen on observe.
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