Contemporary off its acquisition of a Dutch sports activities tech firm, Garmin has entered the endurance occasion area with a marathon collection backed by Brooks, Dexcom and Therabody
Garmin is teaming up with main wellness and efficiency manufacturers to bolster its first-ever Garmin Marathon Sequence, asserting Tuesday that Brooks, Dexcom, Maurten, Shokz and Therabody will assist the occasions with merchandise, activations and restoration providers.
The partnerships mark a broader push by Garmin to deepen its presence in endurance sports activities. The inaugural races will happen this fall in Toledo, Ohio and Tucson, Arizona, providing 4 distances: a Boston Marathon–qualifying full marathon, a USATF-certified half marathon, 10K and 5K.
“As leaders of their respective fields, these manufacturers are the best collaborators to counterpoint the signature expertise we’re creating for the Garmin Marathon Sequence,” Garmin Vice President of Client Gross sales and Advertising Susan Lyman stated. “Every brings one thing distinctive to our occasions, whether or not they’re partaking with runners on the two-day expo, offering assist on the course or serving to finishers recuperate and have a good time after the race.”
Members within the Garmin Marathon Sequence will obtain a branded Brooks working shirt and have entry to Maurten’s efficiency gels at on-course help stations. Open-ear listening model Shokz will activate a cheer zone and demo its headphones, whereas Therabody will present hands-on restoration assist and unique affords on gadgets. Dexcom will spotlight its glucose biosensors on the occasion, tying into the broader pattern of metabolic well being monitoring amongst endurance athletes.
Registration for the Garmin Marathon Sequence is at the moment open for all race distances in Toledo and Tucson.
The launch of Garmin’s race collection comes on the heels of its acquisition of Mylaps, a Dutch firm specializing in built-in timing, stay monitoring and efficiency evaluation instruments for athletes.
“We’re excited to convey Mylaps and their trusted timing applied sciences into the Garmin household and consider the mixture will rework the aggressive expertise for our passionate clients,” Garmin co-chief working officer Brad Trenkle stated. “Collectively, we look ahead to setting a brand new customary for performance-focused coaching and race-day know-how.”
