Fulham FC Introduces Oracle POS Tech To Craven Cot...

Oracle Simphony level of sale and Funds expertise to assist streamlinefood and beverage experiences at Craven Cottage and the brand new Fulham Pier vacation spot

When London’s Unique Soccer Membership, Fulham Football Club (FFC), determined to call Oracle because the official level of sale (POS) and funds supplier, the Fulham devoted fan expertise at its house, Craven Cottage, entered a brand new age of meals and beverage experiences at Craven Cottage stadium and the brand new Fulham Pier vacation spot. The nostalgic stadium situated alongside the River Thames has hosted matches since 1896. For the upcoming Premier League season, Fulham FC will set up Craven Cottage and eating places at its new riverside London leisure vacation spot, Fulham Pier with Oracle Simphony Cloud POS and Payments Cloud Service. The fashionable tech stack improve guarantees to ship a greater cost expertise to guests on match day or anytime throughout the yr. Oracle Cloud is poised to help the membership and Fulham Pier with real-time data-driven insights to plan extra effectively and cater to the distinctive wants of its year-round guests, be they soccer followers, informal diners, or gig and event-goers. The Sports activities Techie weblog applauds this technology-driven strategic transfer as a dedication by Fulham FC to innovation whereas concurrently future-proofing its operations, and in addition enhancing its status as a frontrunner in sports activities, leisure and hospitality. Oracle Cloud-based POS was constructed to help progressive manufacturers like Fulham FC’s development at scale.

“The implementation of Oracle’s cloud expertise is the following step in reworking our properties right into a premier London way of life vacation spot,” mentioned Darren Preston, chief working officer, Fulham Soccer Membership. “From unparalleled match day experiences, to laid-back, fashionable locations to collect, we’re excited to supply our followers and friends with a seamless, fashionable ordering and funds expertise that reduces queues and permits guests to spend extra time immersing themselves within the thrilling environment and actions all through our venue.”

Oracle Cloud POS At Craven Cottage

This fast-evolving cloud tech partnership goals to dramatically rework the fan and visitor expertise at Craven Cottage and the brand new Fulham Pier riverside leisure vacation spot, by leveraging Oracle Simphony Cloud POS and Funds Cloud Service to streamline hospitality operations, cut back queues, and supply real-time data-driven insights. This collaboration represents a serious step ahead in modernizing hospitality inside the sports activities and leisure trade.

Oracle’s cloud POS powers probably the most profitable meals and beverage venues throughout the globe, together with quick-service chains, stadiums, and theme parks. With greater than 200 integrations, offline mode, and 24/7 help, Simphony POS meets the wants of customers with extremely scalable and dependable POS applied sciences. This all-in-one POS system permits manufacturers to optimize their on-line and in-house operations in actual time from any gadget.

Kicking Off A New Hospitality Period

The proprietary Oracle Restaurant options will ship versatile configurations and contactless funds to fulfill the wants of every venue, from grab-and-go stadium concessions to handheld units that allow servers on the pier’s upscale eating places to ship wonderful table-side service. Fulham FC may even use Oracle Workstation 8 and Kitchen Show Programs to assist management prices, restrict waste, and fulfill orders from all channels effectively.

A part of the bundle consists of Simphony’s built-in analytics permitting membership administration extra choices to to higher perceive eating patterns, fan favorites, and stock traits. A key function would be the capacity by the membership to regulate as wanted to cut back waste, price, and take into account parts reminiscent of real-time promotions that may transfer product whereas delighting friends.

“Fulham Soccer Membership is main the best way in sports activities and leisure, making a world-class, year-round vacation spot expertise with Oracle’s fashionable ordering and funds options,” mentioned Alex Alt, govt vice chairman and basic supervisor, Oracle Client Industries. “By leveraging knowledge insights throughout their venues, Fulham can frequently adapt to the altering wants of their friends, delivering memorable outings that maintain followers, native residents, and guests coming again time and time once more.”

Fulham FC Chairman Shahid Khan, proprietor of the Jacksonville Jaguars of the Nationwide Soccer League, bought the Membership in 2013. The Chairman’s imaginative and prescient for the New Riverside Stand has secured the Membership’s future at Craven Cottage and elevated the capability to over 28,000 with the stand providing a spread of outstanding hospitality. On account of the event, Fulham Pier now supplies a world-class vacation spot on the banks of the River Thames to be loved all yr spherical.

To see the strong options in operation be a part of Billy the Badger, together with Bekki Hill, Director of Expertise at Fulham and Tim Brown, Group Vice President Answer Engineering, Meals & Beverage at Oracle on the Oracle Restaurant Summit October 6-8, 2025 at Fulham Pier in London.

Oracle Simphony Cloud POS

Simphony POS is constructed to help a wide range of companies because it grows and scales with the required flexibility and safety. Constructed on a cloud-based open API framework with greater than 200 integration companions, Simphony POS offers customers the liberty to tailor the platform to fulfill distinctive wants.

Simphony places participating, real-time data on the fingertips of each prospects and workers. Ordering is intuitive; kitchen communication is instantaneous; and updates to every day specials, menu particulars, and customized promotions are routinely delivered to every touchpoint with ease.

Oracle presents built-in suites of purposes plus safe, autonomous infrastructure within the Oracle Cloud. For extra details about Oracle (NYSE: ORCL), please go to www.oracle.com.

CRAVEN COTTAGE: ONE OF THE MOST TRADITIONAL STADIUMS IN LONDON, THE HOME OF FULHAM

Males’s First Group

Marco Silva was appointed Head Coach in July 2021 forward of the 2021/22 EFL Championship marketing campaign and led the workforce to promotion to the Premier League in 2022. The Membership accomplished the 2024/25 Premier League season in 11^th place to safe a fourth successive keep within the top-flight. Fulham FC Males’s First Group kick-off their 2025/26 marketing campaign away at Brighton & Hove Albion on Saturday 16 August.

Girls’s First Group

Fulham FC Girls’s Group accomplished the 2025/26 marketing campaign within the London and South-East Girls’s Regional League as Champions amassing a league-record 62 factors and finishing the league season unbeaten.  Head Coach, Steve Jaye, will likely be making ready his aspect for Tier 4 Girls’s Nationwide League in 2025/26. 

Sports activities Techie, I’ve been a Premier League fan because the 1970’s when our neighbor in Redmond, WA, Bobby Howe, a former West Ham United participant, coached the Seattle Sounders within the outdated NASL. Shifting down the road from Microsoft when the software program firm was one yr outdated was a catalyst for changing into a sports activities tech professional.

Studying about Oracle Cloud POS being named because the official level of sale (POS) and funds supplier for Fulham FCC and Fulham Pier is an actual privilege I’m grateful to have the ability to share with our world followers and readers.

I’ve by no means visited the UK however once I do, Craven Cottage and Fulham Pier on River Thames is now a bucket record precedence to soak up. I look ahead to an order of chippy and a recent pint whereas chatting with the server utilizing the Oracle POS conversational ordering part to be taught extra about London’s oldest membership and the brand new riverside leisure vacation spot.

Even when the Web goes down, Oracle permits for native loading to maintain the enterprise working. I additionally look ahead to seeing how Oracle POS reward and loyalty is scaled for the Fulham devoted. Oracle’s open API structure, Cloud safety and Cloud ecosystem companions are different key options I see super worth in.

As a aspect notice, in 2019, Oracle co-founder Larry Ellison and Sir Russell Coutts, launched SailGP.

I don’t know if Larry has met Shahid Khan, nonetheless, these two billionaires at the moment are related by way of this Oracle POS and Fulham FC deal.

One factor I do know is the Fulham devoted can look ahead to an improved fan expertise on account of this collaboration when Manchester United performs Fulham FC on Saturday, August 24 at Craven Cottage.

Fulham Pier riverside leisure district is certain to be energetic for this compelling match as followers fortunately sing, Dwell by the river.

Cheers!

Goodbye sportstechie in Seattle, Atlanta and all over the world!

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