Health apps outperform different classes on the subject of monetization, however a small proportion of these apps earn a lot of the income
Well being and health apps earn large cash, however provided that you’re one of many fortunate few that hit it large, a brand new report finds.
Based on information from RevenueCat’s annual State of Subscription Apps report, well being and health apps monetize at 2x the speed of most different classes. In addition they have the best income per set up of any app class, by far.
“Whereas refunds are additionally excessive … the general economics (of well being and health apps) nonetheless beat virtually each different app kind,” a RevenueCat spokesperson tells Athletech Information.
For instance, well being and health apps had a median common income per set up (after 60 days) of $0.63, far greater than another class. The following closest class was enterprise apps, coming in at $0.29.
There’s a catch, although. The overwhelming majority of well being and health apps don’t hit it large.
Solely 5% of well being and health apps attain $10,000 in complete income inside their first two years, per RevenueCat.
The distinction could lie in conversion charges. Throughout all well being and health apps, the median trial-to-paid conversion charge (the quantity of customers who determine to pay for a subscription after a free trial) is 39.9%. Nevertheless, the highest 10% of well being and health apps convert at a charge of 68.3%, crushing their rivals.
The takeaway for well being and health app builders: concentrate on engagement.
“This implies that habit-forming options, neighborhood engagement or premium content material can drive stronger conversion outcomes,” the report hypothesizes.
Notably, conversion charges for well being and health apps are round 2x greater on iOS gadgets in comparison with Android.
Longer Trial Intervals Are inclined to Beat Shorter Ones
Throughout all classes, apps with longer trial durations are likely to see higher conversion charges. Based on the report, apps with trials lasting 17-32 days had the best median conversion charge, at 45.7%. Apps with a trial interval of 4 days or much less had only a 26.8% media conversion charge.
Shorter trials additionally are likely to see the best early cancellation charges. Apps with three and seven-day trials had the best cancellation charges on Day 0 and Day 1. This implies that “customers could really feel rushed to determine or could cancel preemptively to keep away from being charged earlier than exploring the app,” per the report.
For apps with longer trials, cancellations are typically distributed extra simply over time, the report discovered.
Considering Past Subscriptions
Well being and health app makers also needs to contemplate including in-app purchases that transcend subscriptions. Based on the report, apps that undertake a hybrid monetization mannequin – combining subscriptions with consumable in-app purchases – have a tendency to earn more money than apps that provide a subscription alone.
Well being and health apps don’t provide consumable purchases as usually as apps in classes like gaming, RevenueCat famous.
“By integrating consumables – reminiscent of one-time purchases for premium content material, AI-generated insights or characteristic unlocks – subscription apps can higher seize consumer demand and improve total LTV (lifetime worth),” the report states. “Customers who could not decide to a full subscription would possibly nonetheless be prepared to make smaller purchases, offering an extra income layer.”
The Income Hole Is Rising
General, the report is sweet information for health manufacturers with apps or these seeking to get in on the motion. Nevertheless, getting into the app sport would possibly not be for the faint of coronary heart. Well being and health isn’t the one app class the place there’s an enormous hole between the haves and have-nots.
“The hole between winners and the remainder is rising. … The highest 5% of newly launched apps make over 400x as a lot cash after 2 years, in comparison with the underside 25%. … This hole has grown considerably since final 12 months’s 200x,” the report states.
To view RevenueCat State’s of Subscription Apps 2025 report in full, see here.
