A brand new report predicts the health app market will develop from $10.6 billion in 2024 to $33.6 billion by 2033 as synthetic intelligence, wearables and social options push the class past easy monitoring
If you wish to know the place the health and wellness trade is shifting, comply with how individuals practice when left to their very own gadgets. Actually.
With most customers maintaining their telephones inside arm’s attain, it’s little shock that the worldwide health app market, valued at $10.6 billion in 2024, is projected to climb to $33.6 billion by 2033 with a 13.5% compound annual progress price, in line with new information from ResearchAndMarkets.com.
The drivers are acquainted however nonetheless accelerating: greater well being consciousness, pandemic-related rewiring that pushed hybrid health into the fold, the regular rise of wearable tech and financial forces like elevated disposable earnings and rising healthcare prices.
Health apps pulled in 345 million customers in 2024 and generated practically $4 billion in income, an 11.1% enhance from the yr earlier than, in line with Enterprise of Apps. With 850 million downloads final yr, the info factors to a shift the place digital teaching and monitoring have turn into embedded in how individuals handle exercises, sleep and diet.
Coaching Strikes to the Telephone
What’s rising within the report is a clearer image of the place client habits are headed. Smartphones have turn into a command heart for private well being, with apps integrating with wearables to observe exercise, diet and general wellness. It’s additionally changing into extensively adopted, as practically one-third of People monitored their well being this fashion in 2023, in line with the Nationwide Institutes of Well being, which the report cites as proof that real-time monitoring has turn into routine habits.
It’s made the wearables house really feel like a land seize for who can join all of it first. Fountain Life, co-founded by motivational speaker Tony Robbins, just synced its AI-driven app with Apple, Garmin, Oura, Whoop and hundreds of others, with its AI assistant, Zori, deciphering every little thing from sleep to genomics in actual time. In the meantime, Bevel, the “AI for human potential” app that constructed a following on Reddit, simply raised $10 million to sort out the identical drawback. Its platform already hyperlinks Apple, Garmin, Dexcom and Libre information and makes use of its AI engine, Bevel Intelligence, to connect sleep, workouts, glucose and meals into one behavioral map.
Specialised Apps Take the Lead
The report additionally factors to a shift in what customers anticipate in an more and more aggressive house, and one path ahead could possibly be specializing in specialised classes like working, which has taken a noticeable share of the market.
It’s an space the place AI-powered apps are gaining floor. Runna, acquired by Strava, creates custom-made coaching plans for runners and has grown internationally, working in additional than 180 nations. This yr, Olympian Mo Farah teamed up with Adam Clarke and U.Ok.-based match tech firm WithU to launch URunn, a digital coaching app designed for everyday runners. In the meantime, a brand new contender has simply joined the combination. Kotcha, an AI-driven teaching platform co-founded by working legend Eliud Kipchoge, just raised $4.1 million for its next phase of growth.
And it doesn’t need to be activity-specific. Zing Coach, an AI-powered platform backed by health tech company Palta that builds adaptive exercise plans and delivers dwell suggestions and customized motivation, has grown to 2.5 million customers. The corporate says its strategy can save customers greater than $2,000 a yr in comparison with private coaching periods, a pitch that echoes the shift towards instruments that supply tailor-made steerage with out the premium price ticket.
For these trying to compete, the takeaway is obvious: firms that may pair AI-driven personalization with wearable integration and user-friendly design are those possible to reach the last decade forward.
Connection Turns into a Function
As social connection turns into an even bigger a part of the wellness dialog, digital apps are starting to merge bodily exercise with real-life meetups. The newest instance is Dink Date, an AI-powered social and relationship app created for the worldwide pickleball group. The platform, which simply launched on the Apple App Retailer and Google Play, matches gamers by fashion, talent degree and availability whereas serving to them discover native video games, golf equipment and occasions.
One other bid for offline connection is rising with ex-Peloton teacher Kendall Toole’s By no means Knocked Out (NKO) app, which pairs exercises, recipes and psychological well being instruments with a vision for real-world meetups and community events that pull users out of the scroll and into shared spaces. Each are small however telling indicators of the place the class is heading, as wellness tech shifts towards supporting connection, not simply efficiency.
The report additionally highlights how international the market has turn into. Asia-Pacific, Europe and Latin America are all anticipated to increase as extra customers undertake digital health instruments and search for accessible assist throughout areas equivalent to working, biking, yoga and power coaching. An enormous a part of international progress now comes right down to language. Runna, specifically, is prepared, having recently expanded to seven new languages and unlocking access to personalized training plans and coaching videos for thousands and thousands of runners throughout Europe, Latin America and Asia. Vitamin and exercise monitoring proceed to climb as customers search for platforms that handle a number of components of their wellness.
