F1 inks deal with Disney for Mickey Mouse merchand...

Components 1 and Disney have introduced a brand new collaboration that can lead to a few of the media firm’s most iconic characters getting into the world of motorsport.

Mickey Mouse, and a number of other different internationally acknowledged figures, will function in F1 “experiences, content material, and merchandise” starting in 2026, it was revealed on Monday night time.

F1’s chief business officer, Emily Prazer, mentioned the deal was mutually helpful for each enterprises.

“Our collaboration with Disney is about to be a superb one, as we introduce the world of Mickey & Associates to our followers, and vice versa,” she mentioned in a press release.

“It matches completely with our technique to step outdoors the world of sport, and right into a broader shopper market, and in return we’re introducing Disney to our 820 million followers worldwide.

“It’s a unbelievable match as each manufacturers are identified for pushing boundaries and bringing leisure and pleasure to hundreds of thousands, so I can’t wait to see what our groups give you for the circuit and past.”

The announcement supplied little or no element concerning the specifics of the deal, nevertheless Disney’s shopper merchandise president, Tasia Filippatos, indicated the partnership will likely be fan-focused.

“As we rejoice practically a century of Mickey Mouse & Associates, our collaboration with Components 1 affords a singular alternative to deliver two powerhouse leisure properties collectively to create merchandise that followers will love,” she mentioned.

“This thrilling collaboration will unfold throughout a worldwide stage, with unforgettable content material and experiences tailor-made for Disney and F1 followers alike.”

F1 is at the moment broadcast within the US on ESPN, part of the Walt Disney Firm. The Home of Mouse inked a multi-year extension with F1 in 2022, nevertheless that deal expires in 2025.