The partnership additionally contains bespoke wellness and recovery-focused activations, and Bon Cost could have a presence at Fulham’s house stadium, Craven Cottage
Fulham Soccer Membership has scored Bon Cost as its official pink mild and restoration companion. The Australia-based wellness tech model will ship red-light remedy, PEMF, infrared sauna and blue-light-blocking providers to the English Premier League membership to assist with participant preparation, restoration and general wellbeing.
The partnership may even carry Bon Cost’s providers to Fulham Pier, the membership’s riverside vacation spot and hospitality area. Its doorways are set to open this yr, the place resort friends and Lighthouse Social members can benefit from the choices. Merchandise will likely be out there to buy within the spa retail retailer as properly.
“Partnering with Fulham FC and Fulham Pier is a pure alignment for Bon Cost,” mentioned Bon Cost co-founder and CEO Andy Mant. “Each manufacturers embody efficiency, wellbeing and a deep connection to neighborhood. This partnership permits us to carry science-backed restoration, enhanced circadian well being and wellbeing right into a world-class sporting and cultural atmosphere, the place efficiency and wellbeing genuinely matter.”
Bon Cost additionally famous plans to bolster its model presence amongst Fulham FC followers all year long with bespoke wellness and recovery-focused activations. The model may even be current for matchdays at Craven Cottage, the house of Fulham FC.
Mant confirmed to Athletech Information that the partnership lasts three years.
Bon Cost is already well-acquainted with athletics, having recently partnered with Olympian and world-record swimmer Niel Agius.
Nonetheless, the soccer pitch itself can also be changing into a hotbed for health and wellness partnerships.
In 2022, Actual Madrid inked a deal with Oura, offering its ring and providers to the entire team. Extra just lately, Borussia Dortmund agreed to a deal with tech firm Biolyz that’ll present the group with real-time insights on their physiological stress, restoration, irritation and extra through non-invasive saliva testing.
This yr, Paris Saint-Germain (PSG) also partnered with Zing Coach, an AI-powered health app, to supply followers a gamified health expertise via adaptive coaching routines modeled after their favourite gamers.
