MSE and Gensler’s breakthrough design will redefine real-time engagement at next-generation area in downtown Washington, D.C.
Capital One Area is present process a virtually $1 billion redesign that includes a brand new concourse full with the brand new Visibowl™ and its 500 toes of immersive digital shows. The primary-of-its-kind sports activities tech expertise idea is developed through a partnership between Monumental Sports activities & Leisure (MSE) and Gensler. Followers on the model new downtown Washington, D.C. venue will likely be immersed in a very reimagined dwell occasion expertise that’s positive to redefine real-time engagement on the next-generation area. The undertaking earned nationwide recognition as a finalist for the Quick Firm 2025 Innovation by Design Awards. The Sports activities Techie neighborhood weblog sees sensible stadiums as the way in which for groups to uniquely join followers with new and thrilling dwell experiences equivalent to Visibowl. This novel immersive digital viewing expertise all through the Capital One Area concourse is bound so as to add worth to viewing experiences whereas additionally producing notable ROI for sponsors and advertisers.
“Visibowl is a first-of-its-kind design that may rework how audiences have interaction with dwell occasions,” stated Jim Van Stone, President of Enterprise Operations at MSE. “By seamlessly mixing architectural ingenuity with fan-focused expertise, it’s poised to set a brand new international customary for real-time spectator immersion and can function a cornerstone of our brand-new area’s $800 million+ transformation.”
Visibowl
Search for this cutting-edge resolution to improve the normal concourse partitions with over 500 toes of immersive digital shows, producing high-definition video motion on to followers as they transfer by way of the venue. The idea dissolves the bodily and psychological obstacles between the seating bowl and concourse, making certain spectators partaking with Visibowl won’t ever miss a dwell second—even when away from their seats. Excessive-resolution, real-time digicam feeds broadcast dwell on these large digital boards, conserving followers linked to the power or vibe of all kinds of sports activities, musical and leisure occasions from wherever in Capital One Area.
“Visibowl is much past one thing you simply have a look at. It’s an expertise multiplier for visitors of all ranges that turns the in-between moments like grabbing meals or heading to your seat into a part of the expertise, not a break from it,” stated Andrew Jacobs, Design Director at Gensler. “Digital integrations like Visibowl are what the way forward for area design is all about: the place expertise and structure work collectively to amplify a collective expertise.”
Innovation by Design Award
Now in its 14th 12 months, the Innovation by Design Awards have a good time the designers and companies addressing in the present day’s most pressing challenges whereas anticipating the issues of tomorrow. This system is without doubt one of the most prestigious design competitions within the business, spotlighting work that exemplifies originality, magnificence, sustainability, consumer perception, cultural significance, and measurable enterprise affect.
Honorees have been chosen by a panel of main designers, enterprise executives from main organizations, and Quick Firm editors, and will likely be featured within the fall situation of Quick Company journal on newsstands September 23, 2025.
“The Innovation by Design Awards have a good time daring concepts and work that proves design is a real driver of enterprise and societal progress. This 12 months’s honorees present how inventive pondering can unlock new markets, construct stronger organizations, and ship significant affect at scale,” stated Brendan Vaughan, editor-in-chief of Quick Firm.
Sports activities Techie, in the present day’s announcement comes as Part One in all MSE’s sweeping venue transformation is nearing completion. MSE is taking a 360-degree strategy to planning a high-tech, high-touch constructing that may serve hundreds of thousands of annual guests for the following 25 years and set a brand new customary for fan expertise and technological innovation.
One other key part of the next-gen area renovation would be the Cisco Command Center.
Current Capital One Area tenants embody the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Area, and Monumental Sports activities Community (MNMT).
Visibowl will present visible, audio and animated views in contrast to every other sensible stadium on the planet.
Bravo to each MSE and Gensler for pushing the way forward for dwell motion and incomes a nicely deserved Innovation by Design Awards nomination from Quick Firm.
So long sportstechie in Seattle, Atlanta and all over the world!
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