Set within the coronary heart of one of the vital romantic cities in Europe, the W Florence — featured on our record of the most exciting hotel openings for 2025 — formally opened its doorways on Tuesday.
The historic property, previously the Grand Resort Majestic, now homes 119 visitor rooms, together with 16 suites and a penthouse, in line with Marriott. The extremely anticipated addition to Florence, Italy’s resort scene sits on Piazza dell’Unita Italiana, only a brief stroll from most of the metropolis’s most well-known landmarks, together with its Duomo, the Uffizi Galleries and the Ponte Vecchio.
The property is the second W Resort in Italy, becoming a member of the W Rome. The model plans to open a 3rd property, the W Sardinia — Poltu Quatu, later this summer time.
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“The opening of W Florence marks one other important milestone in W Accommodations journey, deepening our presence in Italy and strengthening our footprint throughout the area,” George Fleck, the senior vp and world model chief for W Accommodations, mentioned in a press release. “As we proceed to evolve globally, this newest addition to our model embodies our dedication to delivering daring, immersive experiences that redefine luxurious way of life hospitality. W Accommodations has at all times been a model rooted in creativity and tradition, and W Florence completely captures the spirit of this dynamic, fashion-forward metropolis.”
Housed in a historic constructing initially designed by native architect Lando Bartoli in 1968, the W Florence includes a partially coated courtyard that when functioned because the mezzanine of a former financial institution. The distinctive house now welcomes friends with retro-inspired seating, daring checkered flooring and luxurious greenery, and serves as a central space the place friends can entry a number of of the resort’s eating venues, together with the lounge (which is full with an aperitivo desk).
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Moreover, friends will be capable to feast on up to date Italian bites at Tratto, the second outpost of the Michelin-starred Trattoria contemporanea collective, in addition to get pleasure from cocktails with a view at Zefiro Rooftop (which is slated to open later this summer time). The property may even welcome an Asian restaurant from chef Akira Again in late summer time that focuses on mixing “conventional Korean flavours with world influences.”
The resort’s historical past shines by way of in every of its rooms due to Nineteen Sixties- and ’70s-inspired design components like marble and brass accents, whereas the town itself is well known all through the property with a daring colour palette of Medici purple and royal blues. The resort’s piece de resistance is the Penthouse suite, which wows with a greater than 1,500-square-foot non-public terrace and a moody aesthetic for the right metropolis escape.
Nightly charges for the W Florence begin at 431 euros (about $507) or 70,000 Marriott Bonvoy factors, in line with a search on the resort’s web site.
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