With consumer retention at an all-time low, health and wellness manufacturers are turning to Feed.fm’s new Wellness Soundtracks product — a plug-and-play resolution that integrates science-backed music for focus, rest, and restoration
Retention and engagement is an enormous problem in an oversaturated market, and there’s no scarcity of apps vying for shopper consideration. With 3.8 million apps within the Google Play Retailer and a couple of million within the Apple App Retailer, standing out is hard. Each month, 36,000 new apps enter the fray, competing for restricted area on customers’ dwelling screens.
The health and wellness sector is simply as aggressive. Fifty-nine % of smartphone customers have a minimum of one health app, and 42% have 5 or extra. The worldwide marketplace for meditation and psychological wellness apps is projected to surpass $7 billion by 2029, proving that buyers crave holistic well-being options digitally.
Getting a brand new consumer to obtain your app is only the start — maintaining them engaged is the true problem. Inside 30 days, most apps are deleted, and solely 7.5% of recent customers are nonetheless partaking after 10 days. Manufacturers want sticky, partaking experiences to outlive.
Feed.fm Wellness Soundtracks: A Answer Designed for Engagement
Music is likely one of the simplest instruments for engagement and retention — however integrating music right into a digital wellness platform has lengthy been difficult, costly and time-consuming.
For years, Feed.fm has simplified this course of to energy music for the world’s main health manufacturers. However, because the wellness motion unfolded, the corporate recognized a serious hole out there. Now, Feed.fm has launched Wellness Soundtracks, a seamless, science-backed music resolution for health and wellness apps.
With straightforward app integration, built-in personalization, and real-time analytics, Feed.fm Wellness Soundtracks is ready to redefine how health and wellness manufacturers use music to drive engagement and outcomes.
Why does wellness music matter?
Tens of millions of customers are already streaming music for sleep, focus and rest on platforms like Spotify and YouTube. However after they flip to those platforms, your app loses their consideration and helpful engagement knowledge.
With Feed.fm Wellness Soundtracks, manufacturers can now:
- Improve current apps rapidly or launch new wellness options sooner
- Automate streaming, reporting and compliance with low-code SDKs
- Achieve helpful insights from the Feed.fm analytics dashboard, monitoring how music impacts session size, engagement and retention
“In case your app isn’t providing purposeful wellness music, your customers will discover it elsewhere,” says Lauren Pufpaf, President & Co-founder of Feed.fm. “Whereas some individuals discover focus with lo-fi beats, others want classical piano or nature sounds. In reality, 93% of customers anticipate apps to tailor their music expertise primarily based on their style preferences.”
The Science Behind Feed.fm’s Wellness Soundtracks
Music has confirmed to be a robust device that influences physiology and psychology. Studies show that the correct music can:
- Cut back cortisol ranges, decreasing stress and nervousness
- Set off dopamine, enhancing temper and motivation
- Improve sleep high quality by accelerating rest
Not like typical wellness playlists, Feed.fm took a research-driven strategy to constructing its music options. Feed.fm partnered with Stanford neuroscientist Dr. Daniel Bowling to investigate how particular musical parts — resembling tempo, frequency and rhythm — affect rest, cognitive perform and sleep.
Armed with these findings, they commissioned music from world-class musicians, making certain that every observe adheres to scientifically validated musical parameters. After testing curated stations throughout main health and wellness apps, they refined the expertise primarily based on actual consumer engagement knowledge.
The outcomes? Feed.fm Wellness Soundtracks — a plug-and-play resolution for wellness manufacturers to offer customers with a variety of purposeful music proper of their app. From peaceable piano to relax beats, the Feed.fm music API permits manufacturers to map expertly curated mixes to particular content material, or allow finish customers to select from a number of choices throughout the wellness music spectrum together with:
- Focus Music – Regular rhythms and repetitive melodies that reduce distractions and maintain focus.
- Rest Music – Minimalist soundscapes excellent for stress reduction, post-workout restoration, and cool-downs.
- Mindfulness & Meditation Soundscapes– Ambient tones with minimal rhythm, designed to assist guided meditation and mindfulness workout routines.
- Sleep Sounds– Soothing ambient tracks that foster sleep induction and masks environmental noise to assist deep sleep
Personalization: The Key to Engagement
Merely providing nice music isn’t sufficient — it must be customized.
“Whereas some individuals discover focus with lo-fi beats, others want classical piano or nature sounds,” says Pufpaf. “In reality, 93% of customers anticipate apps to tailor their music expertise primarily based on their style preferences.”
Feed.fm Wellness Soundtracks brings seamless personalization to health and wellness platforms, providing a wide range of mixes to make sure that each consumer will get a music expertise that enhances their journey.
Main manufacturers are already leveraging this know-how:
- Aaptiv – Permits customers to pick out their most well-liked soundscapes in its meditation program, enhancing conscious engagement.
- Aescape – Makes use of music personalization to optimize AI-powered therapeutic massage periods, creating an immersive rest expertise.
Now, any health or wellness model can combine science-backed wellness music whereas gaining real-time insights into consumer listening preferences.
Why Music is a Should-Have for Health & Wellness Apps On the lookout for a Aggressive Edge
Music isn’t only a characteristic—it’s an important engagement device.
“Apps that combine customized music see considerably larger retention charges and longer session instances,” says Pufpaf.
Past engagement, Feed.fm’s analytics dashboard provides manufacturers data-driven insights into how music influences consumer habits.
“Feed.fm permits manufacturers to trace which music resonates with customers, permitting them to refine their choices for optimum engagement and retention,” says Pufpaf.
The proof is within the numbers. Music’s potential to reinforce digital experiences isn’t simply anecdotal — it’s confirmed.
- Ergatta customers who listened to Feed.fm-integrated music had rowing session instances 5.5 instances longer than these with out Feed.fm music.
- D90 retention skyrocketed — Sworkit customers who listened to Feed.fm music whereas understanding within the app had been 2.5 instances extra more likely to keep engaged for 90 days.
The Backside Line: Seamless Integration, On the spot Affect
Music is confirmed to spice up engagement and retention, however till now, wellness manufacturers struggled to implement it successfully.
With Feed.fm Wellness Soundtracks, manufacturers can now:
- Seamlessly combine science-backed wellness music
- Stream absolutely licensed, major-label, indie and unique science-backed compositions
- Ship a personalised, data-driven music expertise
“We’re serving to forward-thinking health and wellness manufacturers keep forward of the curve with plug-and-play integration, built-in personalization and real-time analytics, making it easy for manufacturers to carry science-backed soundtracks into their digital experiences,” mentioned Pufpaf.
This text initially appeared in ATN’s 2025 State of the Business Outlook Report, a go-to information for understanding the subsequent era ideas that may form the health and wellness trade within the upcoming decade. Download the free report.
