Inside Elevate Health Teaching’s data-driven technique for smarter, scalable success
What occurs whenever you mix the health trade’s strongest, clever CRM platform with a lightning-fast AI assistant named Bella?
Exponential progress, sharper insights, seamless efficiency and an entire new stage of operational energy.
That is the story of how the appropriate know-how, within the arms of the appropriate operator, adjustments every part.
Apparent Platform Benefits
Justin Fouse has been within the health trade for greater than twenty years, and if there’s one factor he is aware of, it’s the right way to establish game-changing instruments. Because the founding father of Elevate Fitness Coaching, a premier outsourced private coaching firm and a former proprietor of six well being golf equipment nationwide, Fouse has labored with nearly each gymnasium administration software program and CRM system within the enterprise.
“ClubReady was completely different from the beginning,” says Fouse. “It’s constructed across the operator and repair supplier, not simply round member funds or check-ins. That elementary focus units it aside.”
That’s why, since 2005, he’s caught with it. And now, he’s utilizing it to energy an much more clever future.
From the outset, Fouse noticed the benefit of the platform for boutique studios and boutique-style providers that function inside gyms. ClubReady supplied a scheduler that helped codify and quantify each step of the shopper expertise. The platform facilitated multi-channel communication via ClubReady Join — textual content, electronic mail and telephone — all aimed toward one important aim: reserving an appointment to display worth.
“Most gymnasium membership software program isn’t constructed to information somebody to an expertise,” Fouse explains. “It’s constructed to course of funds. ClubReady is pushed by appointments. That’s how we present worth, and that’s how we join and convert.”
As soon as a prospect turns into a buyer, the journey doesn’t cease. With a smooth app providing single sign-on, Apple Well being integration, schedule syncing and direct communication with instructors, the shopper relationship continues seamlessly.
“From a company perspective, ClubReady’s dashboard offers us visibility throughout areas,” Fouse provides. “We are able to drill into participation charges, see which courses and trainers and instructors are driving outcomes and alter operations accordingly.”
After which got here the following stage.
Customized AI Interplay
In late 2024, Fouse partnered with Health Connection, a 47-location gymnasium chain, to roll out Elevate Health Teaching throughout your entire community in simply 5 months. The spine of this aggressive enlargement? ClubReady — now supercharged with AI.
Enter Bella.
Bella is a customized AI bot pushed and constructed by ClubReady companion Ai Entrance Desk that integrates straight with ClubReady. Ai Entrance Desk develops personalized Ai bots based mostly on the precise wants of the ClubReady buyer. For Elevate, she at present handles all preliminary prospect contact, bridging the hole between inquiry and expertise in seconds. In a world the place speed-to-lead is every part, Bella modified the sport.
“There may be simply no method our health managers might get to each lead quick sufficient,” says Fouse. “Bella does. Inside 11 minutes of a lead entering the ClubReady funnel, she sends a customized textual content based mostly on demographic, age, intercourse, location and extra. She books the appointment with the appropriate Health Supervisor, and it’s carried out.”
The numbers converse for themselves. During the last 4 months, Bella has booked 960 health assessments, despatched over 150,000 texts and accomplished 135,000 employees duties. The consequence? A time financial savings of greater than 6,500 hours.
However the wins don’t cease there. Bella has been offering deep insights into Elevate’s communication technique.
“We discovered that completely different demographics reply in another way to our messaging,” mentioned Fouse. “In some areas, we wanted to modulate terminology based mostly on affluence or gender,” Fouse says. “We’re additionally discovering that post-COVID and post-election, textual content response charges dropped. Individuals are inundated, so we’re taking a look at extra phone-based outreach the place wanted.”
Scale With Confidence
These insights have knowledgeable new coaching protocols for employees, improved speed-to-lead methods and enabled scalable options throughout dozens of areas.
“Bella doesn’t simply save us time — she helps us run the enterprise smarter,” Fouse explains. “She has proven us the place to emphasise, what processes we have to construct and the right way to talk extra successfully.”
All of this rests on a platform designed to evolve.
As Fouse explains, ClubReady isn’t only a software program supplier — they’re a real companion.
“As Elevate Health Teaching continues to develop, ClubReady has met us each step of the best way – actually,” he explains. “Not too long ago their staff flew out to fulfill with our board in Houston, dove into our tech necessities, and dedicated to constructing precisely what we want.”
Additional, when Elevate needed to deploy in-club banners with QR codes that served completely different audiences – present members vs. new prospects – ClubReady constructed customized options to help it.
In these methods, ClubReady has confirmed to be greater than a CRM. It’s an clever platform with a staff behind it that empowers gymnasium operators and private coaching companies to ship distinctive service, generate highly effective insights, and develop with confidence.
“That’s why I’ve caught with them for 18 years,” Fouse says. “Nobody else does what they do
