Willow’s deal to amass Elvie comes shortly after it launched Ema, a conversational AI-powered maternal well being software
Willow, the California-based femtech model recognized for creating the primary in-bra wearable breast pump, has acquired Elvie, a U.Okay.-based well being and way of life firm that lately launched an all-in-one sensible child bouncer.
Whereas phrases of the deal weren’t disclosed, the acquisition brings collectively two women-focused companies to build a maternal health platform with a broad product portfolio and world attain.
“Our objective is to raise the maternal expertise with ingenious options to assist and empower moms,” Willow CEO Sarah O’Leary mentioned. “Buying Elvie, a deeply revered innovator within the ladies’s well being class, places us in a management place to proceed innovating for mothers and drive significant, world developments in ladies’s and maternal well being. We’re thrilled to welcome the Elvie model to the Willow household.”
Elvie—which was based in 2013 by Tania Boler—will “proceed its journey underneath Willow’s steerage,” Elvie director Karim Abdel-Ghaffar Plaza confirmed.
“Willow and Elvie have a shared historical past of disrupting drained classes with women-first innovation, and advocating for girls and moms,” O’Leary added. “We’re excited to proceed this work collectively, figuring out that our groups share the assumption that mothers deserve higher—higher expertise, higher assist and higher well being outcomes.”
Final November, Willow introduced a brand new conversational AI software, Ema, for its Willow app. The characteristic offers mothers non-public maternal well being assist on subjects like pumping and feeding to postpartum restoration and maternal psychological well being.
