Discover how health manufacturers are leveraging digital options and focused methods to reinforce member engagement and retention, with a highlight on Gen Z and model ambassadorship
Expertise. It permeates each aspect of life, reshaping how we work, join and keep our well being.
For health club and studio house owners, expertise could be a double-edged sword. The inflow of recent instruments and platforms calls for steady studying and adaptation, which may be overwhelming. But, these developments are revolutionizing health club operations, member engagement and finally – retention. From AI-powered advertising to individualized health experiences, expertise is revolutionizing the health trade and unlocking beforehand unimaginable alternatives.
Right here, ATN explores how high health manufacturers are leveraging cutting-edge expertise to optimize member engagement and retention. From wearable integrations that gamify health targets, to superior instruments like 3D physique scanning and digital private coaching platforms, the probabilities are as various as they’re impactful, and there’s no doubt that expertise helps gyms and health manufacturers not simply survive however thrive in a aggressive panorama.
Orangetheory Builds a Model Round Biofeedback
Orangetheory Health has been a tech-first health model since its inception – actually constructing the model and exercise methodology round it.
Initially tying coronary heart fee monitoring and biometric suggestions to totally different “zones” to maintain members motivated throughout exercises, the model has made many enhancements over time, similar to integrating smart equipment like treadmills and rowers that talk with the Orangetheory system to create a cohesive and responsive exercise setting.
Extra lately, Orangetheory launched its proprietary MaxHR performance-tracking algorithm, transferring past conventional age-based calculations of most coronary heart fee, to supply a extra personalised strategy tailor-made to every particular person’s distinctive health profile.
On the heels of that, it launched the OTbeat system, an enhanced wearable system that tracks every member’s coronary heart fee all through the exercise, offering suggestions and making certain they keep inside their optimum coaching zones.
credit score: Orangetheory Health
As Orangetheory continues to innovate, the main focus stays on a deeper integration of expertise.
“The purpose is to create an much more built-in monitoring system that captures complete efficiency information, making it much more accessible and actionable for our members and coaches,” says Ameen Kazerouni, chief expertise officer at Orangetheory Fitness.
credit score: Anytime Health | Andrew Breton, multi-unit franchisee, Anytime Health
Anytime Health, barre3 Improve Engagement By means of Tech
On the Private Coaching app facet, Anytime Health is leveraging tech to develop extremely personalised coaching applications. The worldwide health franchise, one of many fastest-growing health club manufacturers on the planet, lately debuted a groundbreaking cope with Apple Health+ and launched SmartCoaching expertise.
SmartCoaching displays member exercise and efficiency repeatedly and the collected information is then analyzed utilizing predictive analytics to develop custom-made well being and health plans for every member. A physique composition scanner tracks progress, and as members obtain their health targets, new applications are designed to align with their superior health ranges.
Curiously, its SmartEngagement additionally predicts when members could be contemplating canceling their memberships, permitting workers to step in and personally have interaction.
“This proactive strategy not solely helps us keep decrease attrition charges however has additionally led to a noticeable improve in private coaching gross sales,” says Andrew Breton, a multi-unit Anytime Health franchisee with 13 golf equipment in Connecticut. “Members who’re considering leaving typically require further steering and assist, which our coaches are well-equipped to supply, leading to a optimistic visitor expertise.”
In the meantime, a singular partnership has emerged between Portland-based boutique studio barre3 and wearable tech model Whoop. Final yr, the barre franchise gifted its members a one-month free trial (or 10% off an annual or 24-month membership) to Whoop to assist them dial of their well being metrics.
Sadie Lincoln, barre3’s co-founder and CEO says the mix of Whoop’s wearable monitoring expertise with Barre3’s choices – starting from intentional breathwork and stretching to meditation lessons – provides members a holistic and action-oriented view of their private wellness metrics.
“That is about empowerment for our barre3 purchasers,” she explains. “Gaining access to their private metrics helps purchasers to make higher, extra knowledgeable choices that honor their very own particular person selves,” Lincoln says
This partnership went a step additional when barre3 used Whoop’s information to design its b3 Cardio class, in addition to refine sleep and restoration applications, offering members with an much more tailor-made expertise.
credit score: barre3 | Sadie Lincoln, co-founder and CEO, barre3
Manufacturers Harness Physique Composition Tech for Retention
Increasing on personalization, Asensei and 3DLook have teamed as much as supply superior motion monitoring and physique composition evaluation for health manufacturers, together with these working with GLP-1 weight reduction providers. Collectively, they supply information on metrics like BMI, physique fats share and lean physique mass, which inform wellness applications tailor-made to particular person targets.
“Development is retention,” says Asensei founder and CEO Steven Webster. “Many shoppers need to not solely really feel stronger but in addition see the outcomes of their laborious work mirrored of their our bodies. With 3DLook, we prolong our capabilities to indicate them a real reflection of their progress.”
This collaboration additionally introduces options like sensible scale validation, which helps forestall the misuse of weight-loss medicines by offering superior BMI verification and different information.
credit score: 3DLook
One other model that helps shoppers to mitigate the potential downsides of weight reduction medicine is Evolt.
The corporate’s superior bioimpedance expertise gives an in depth evaluation of a person’s physique composition by monitoring power good points and distinguishing between muscle and fats. These insights assist customers determine losses in muscle mass and bone density, enabling extra knowledgeable health and well being choices.
“A wholesome physique fats stage, whereas constructing muscle, is the last word purpose,” says Evolt’s co-founder and CEO Ed Zouroudis, who underscores that this expertise is especially helpful for gyms that intention to extend membership by attracting people who’re on these medicines.
Lastly, Match:match brings a singular perspective by utilizing its physique visualization expertise — initially designed for the style trade — to create digital twins of customers’ physiques.
“This opens the door for health fans and athletes to actually have a look at their physique composition, fats and muscle mass, asymmetries and extra,” says the corporate’s advertising director Hillary Littleton.
Little believes offering hyper-personalized information that’s totally different from the health club subsequent door will win.
”You’ll be the health club that facilitates the very best outcomes for members as a result of trainers may be extra exact in delivering personalised plans,” she says.
Clearly, expertise is now central to shaping the health trade’s future. Manufacturers that leverage these developments to raise member experiences and ship impactful outcomes aren’t simply staying aggressive — they’re redefining what it means to reach health.
This text initially appeared in ATN’s Member Success Blueprint Report 2025, which highlights important steps manufacturers will need to take to make sure success within the present calendar yr and past. Download the free report.
