Robin Thurston joins the ATN podcast to present his ideas on how media manufacturers can adapt to compete within the period of social media, streaming and AI
Within the newest episode of Athletech Information’ Unscripted podcast, Robin Thurston, the founder and CEO of out of doors life-style firm Outside Interactive, joins co-hosts Edward Hertzman and Eric Malzone to interrupt down the enterprise of media within the digital age.
Thurston, Hertzman and Malzone focus on how conventional media firms can place themselves to compete amid the rise of modern-day instruments comparable to social media, streaming providers and synthetic intelligence (AI).
Thurston additionally shares how Outdoors Interactive is working to remain forward of those developments by creating an built-in platform that extends past conventional media and into verticals like real-time monitoring apps and online booking platforms. Watch this episode of “Unscripted” for unfiltered takes on the next:
- The risk (and alternative) platforms like TikTok and Instagram pose for conventional media firms
- Is paywalled content material a viable income technique in 2025?
- Creating content material that retains individuals engaged in an period of dwindling consideration spans
Key Speaking Factors:
- (0:00 – 8:29) The imaginative and prescient and mission of Outdoors Interactive
- (8:29 – 17:00) Evolution of the media enterprise
- (17:00 – 21:31) Navigating the challenges of recent media
- (21:31 – 29:43) Subscription fashions and client engagement
- (29:43 – 32:24) The rise of social media and streaming providers
- (32:24 – 36:07) Future developments in well being and wellness
