
It seems Max Verstappen doesn’t eat, sleep, and bathe completely in his Crimson Bull crew package. The four-time world champion and polo shirt connoisseur is now the worldwide ambassador of clothes label AlphaTauri.
The style model was based in 2016 as an extension of the Crimson Bull empire, and later grew to become the title sponsor of the power drink conglomerate’s junior F1 crew. Though he’s famously prevented making the sorts of stand-out sartorial decisions that fellow drivers pull on for the paddock, Verstappen is likely to be the proper face for the model as a result of he really wears the garments. In actual fact, it’s nearly the one factor he dons when he isn’t in his navy blue crew package.
In a press launch asserting the partnership, Verstappen mentions how a lot it dovetails along with his utilitarian strategy to garments. “[AlphaTauri’s] dedication to combining model with performance suits completely with my life-style, each on and off the monitor,” he is quoted as saying. “Truthfully, I take advantage of it all over the place I am going.”
Max Verstappen poses in AlphaTauri
Photograph by: Crimson Bull Content material Pool
Verstappen followers seeing his Instagram announcement echoed the same sentiment. “Even when Max would not put on crew package, it is nonetheless technically made by Crimson Bull,” one commenter wrote. One other chimed in, “I did not understand it was max, the place’s the redbull shirt.” Even Lando Norris jumped within the feedback part, writing, “no means????” — presumably caught off guard by the 27-year-old Dane carrying a sport coat.
It is uncertain the ambassadorship results in an enormous change in Verstappen’s model — the reigning driver’s champion accepted a prize on the latest Autosport Awards whereas rocking an AlphaTauri tee, and the model would not make a single sleeveless model.

Followers have been shocked to see Verstappen rocking one thing apart from his crew package
Photograph by: Crimson Bull Content material Pool
Verstappen’s new gig with AlphaTauri got here with a couple of phrases on his upcoming season, too. Per the press launch, he waxed enthusiastically about profitable his fourth title, calling it a “dream” — then went on to share some hopes for the 2025 season:
“I’m excited to be working with a brand new teammate, Liam. I believe the entire crew is happy and waiting for this season. Final 12 months has been difficult at instances. In fact we had numerous good moments, additionally some powerful moments, and I hope we could be a little extra steady and somewhat extra all-around all through the 2025 season.”
On this article
Emily Selleck
Method 1
Tradition
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