The new Mercedes x Adidas F1 collection is surpris...

A brand new Mercedes-AMG period started yesterday, although it had little do with who’s driving which automotive. Within the German city of Herzogenaurach, the workforce’s first Adidas collaboration was unveiled in a blowout international showcase. The sportswear big changed Mercedes’ longtime clothes shop, Tommy Hilfiger, because the supplier of a brand new equipment for all members of the workforce —  itself a part of a 150-piece debut assortment of workforce merch that goes past pit wall uniforms.

The workforce equipment hits the fundamentals, starting from fluorescent shirts to practical pants, all pretty simple and sponsor-logo heavy. Extra attention-grabbing are the “way of life” items that present Adidas’ trend chops: there are earth tones and mint highlights (as a substitute of the workforce’s vibrant teal), cropped tees and baggier suits, and a few relatively subtle Mercedes logos.

One beige puffer vest appears to be like like one thing Russell would put on aprés ski — although the most important hit on the showcase was a cropped windbreaker-style jacket, which enters rarified air as one of many few fashionable items of merch designed for feminine followers. (Adidas reps identified that girls account for nearly half of all F1 viewers, and mentioned the model has plans to roll out extra items with feminine followers in thoughts all through 2025. This is hoping they’re equally pretty much as good because the jacket.)

Mercedes-AMG x Adidas Premium Woven Fleece High

Mercedes-AMG x Adidas Premium Sweat Vest

Mercedes-AMG x Adidas Workforce Jacket

George Russell, who’s been avidly flexing in Adidas gear on Instagram because the new 12 months, nodded to NFL legend Deion Sander’s well-known line about type and efficiency.

“Should you look good, you drive a few tenths sooner, in order that’s going to assist us,” he joked whereas discussing the brand new partnership. Adidas CEO Bjørn Gulden chimed in, “I feel rebuilding your engine is extra vital,” whereas Toto Wolff added, “George requested somewhat mirror within the entrance [of his car].”

Russell was additionally joined by 18-year-old rookie Kimi Antonelli and Valtteri Bottas, who returns to the Silver Arrows as a reserve driver. “Placing this shirt again on… for the primary time in a few years gave me goosebumps,” Bottas mentioned.

After all, the deal coincides with one other pretty large change at Mercedes-AMG, with seven-time world champion (and F1’s foremost trend mannequin) Lewis Hamilton departing for Ferrari. His reminiscence stays contemporary in everybody’s minds. “When Lewis came upon [about the Adidas deal] he mentioned, ‘I can’t consider it,’” Wolff mentioned, additionally noting, “everyone on the workforce was so excited.”

Wolff additionally defined the partnership is not nearly making the drivers look good for paddock walks and exercise Instagrams: “The mechanics can have efficiency clothes tailor-made to them, which is one thing that has by no means been carried out earlier than.“

The brand new Mercedes-AMG x Adidas assortment is offered now at adidas.com and mercedesamg.com.