Causing An e.l.f.ing Racket By e.l.f. Cosmetics At...

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**e.l.f. Cosmetics is Inflicting an e.l.f.ing Racket on the Billie Jean King Cup**

e.l.f. is Empowering.Legendary.Females. on the world’s largest annual ladies’s sports activities competitors with surprising interactive experiences

An e.l.f.ing Racket is available on the Billie Jean King Cup Finals by Gainbridge (BJKC) in Málaga, Spain, on the ladies’s world cup of tennis. The model, e.l.f. Cosmetics, activated “Trigger an e.l.f.ing racket” marketing campaign aiming to democratize magnificence and help variety initiatives whereas additionally donating to the Billie Jean King Basis. Followers have a name to motion and interactive experiences such because the Sit & Spritz Make-up Bar, “The Energy of Billie Jean King” storytelling wall, and Energy Pose picture moments, designed to Empowering.Legendary.Females. on the world’s largest annual ladies’s sports activities competitors. Because the unique pores and skin and beauty associate, e.l.f. will co-host the primary semifinal match tonight the place e.l.f. ‘s Chief Advertising Officer Kory Marchisotto will take part within the coin toss for tonight’s match. The BJKC options 12 nationwide groups competing over six days; the remaining nations embrace Nice Britain, Slovakia, Italy and Poland. The Sports activities Techie neighborhood weblog helps democratizing entry to the very best of magnificence and to ladies’s sports activities for each eye, lip and face by way of ‘Inflicting an e.l.f.ing Racket’ because the Girls’s Sports activities Basis reviews that 94% of ladies within the C-suite are former athletes, with 52% of them having performed on the collegiate stage. Legendary tennis star and fairness advocate Billie Jean King and e.l.f. Magnificence are calling on U.S. enterprise leaders and the broader neighborhood to “Change the Board Game” and put extra ladies and numerous candidates on company boards.

“Billie Jean King is the GOAT –as an athlete and as a human. She has been championing equality for over 50 years and evokes us to problem the established order. Ladies have 1.3 fewer alternatives to play highschool sports activities than boys – but greater than three-fourths of working ladies really feel that taking part in sports activities helped their self-image. At e.l.f., we discovered a kindred spirit in Billie Jean King and stand alongside her to guide the dialog for equality in ladies’s sports activities and past.” mentioned Marchisotto, CMO of e.l.f. Magnificence, NYSE: ELF.

e.l.f. (NYSE: ELF) is inflicting an e.l.f.ing racket for the primary time at this yr’s Billie Jean King Cup Finals by Gainbridge (BJKC)

First Energy of Girls’s Sports activities Summit

The inaugural Energy of Girls’s Sports activities Summit and its dedication to ladies empowerment, will probably be held in the course of the BJKC on November 20. Co-hosted by Billie Jean King Enterprises and e.l.f., over 100 influential changemakers in sports activities, enterprise and leisure will probably be in attendance who’re investing in ladies’s sports activities as a strategic market. Marchisotto and CNN’s Chief Worldwide Anchor Christiane Amanpour will talk about how e.l.f. leverages its platform to make the world a greater place for each eye, lip and face. Different audio system embrace Billie Jean King and International Schooling Activist Malala Yousafzai, with CNN because the official media associate.

“We’re dedicated to utilizing our platform to champion the underdogs and create an area to amplify their voices and unlock their full potential. And we’re going to have loads of e.l.f.ing enjoyable doing it,” Marchisotto added.

Billie Jean King serving details for e.l.f. Magnificence to Change the Board Recreation to help inclusivity. (Graphic: Enterprise Wire)

As a part of a long-standing partnership with Billie Jean King Enterprises and a joint dedication to inclusivity, followers will watch a video of Billie Jean King “Serving Details!” as a part of e.l.f.’s “Change the Board Game” initiative, calling on companies to extend variety on company boards.

Girls make up solely 27% of U.S. company boards*
The typical U.S. company board is 88% white*

“It’s precious to have a associate like e.l.f. whose dedication to uplifting and empowering ladies aligns so naturally with our mission,” mentioned Ilana Kloss, Board Chair, Billie Jean King Cup Restricted. “We deeply recognize their help of the inaugural Energy of Girls’s Sports activities Summit and the Billie Jean King Cup. Collectively, we’re amplifying the voices of ladies worldwide and celebrating their achievements.”

“Trigger an e.l.f.ing racket” was co-created by e.l.f.’s associate, Day One Company, who additionally supported the Indy 500 Lip Oil Change activation, lately acknowledged with two prestigious Clio Sports activities Awards.

e.l.f. can even give digital entry to its international neighborhood by way of two unique Twitch experiences on the “e.l.f. you!” channel: a fan-zone expertise on November 19 at 2 p.m. native and eight a.m. ET and the Summit on November 20 at 9 a.m. native and three a.m. ET.

As well as, e.l.f. made a donation to the Billie Jean King Basis, which focuses on the transformative energy of sports activities, training and activism.

Billie Jean King Cup Restricted

Bringing collectively experience and expertise from the tennis, enterprise, and leisure industries, the Billie Jean King Cup Restricted core mission is to develop and leverage the world’s hottest annual crew competitors for ladies as a platform for constructive change.

“We’re very completely satisfied to have e.l.f. Magnificence partnering with the Billie Jean King Cup. e.l.f. has been an unbelievable associate, bringing enjoyable and vitality to this yr’s Billie Jean King Cup by way of their activations, which have significantly enhanced the expertise on the venue for our followers. We’re excited to proceed working collectively for years to return to rejoice ladies empowerment and prime stage nations crew tennis,” mentioned Kerstin Lutz CEO, Billie Jean King Cup Restricted.

Billie Jean King Cup Restricted is a partnership between the Worldwide Tennis Federation and TWG International created to ship transformative funding and innovation to the Billie Jean King Cup, the ladies’s World Cup of Tennis.

e.l.f. Magnificence

e.l.f. Magnificence is fueled by a perception that something is e.l.f.ing potential. e.l.f. is a distinct sort of firm that disrupts norms, shapes tradition and connects communities, by way of positivity, inclusivity and accessibility. The mission is evident: to make the very best of magnificence accessible to each eye, lip and face. e.l.f. Magnificence and its manufacturers, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Nicely Individuals and NATURIUM, are led by goal, pushed by outcomes and elevated by superpowers. e.l.f. Magnificence gives e.l.f. clear and vegan merchandise and proudly stands as the primary magnificence firm with Honest Commerce Licensed™ services. With a sort coronary heart on the heart of e.l.f.’s ethos, the corporate donates 2% of web income to organizations that make constructive impacts. Study extra at www.elfbeauty.com

Sports activities Techie, the noble reason for an e.l.f.ing racket couldn’t be extra vital throughout the USA than it’s at present and into the longer term at a time when Donald Trump and MAGA spreads misogyny and anti-LBGTQ rhetoric, imo.

Democratizing magnificence and supporting variety initiatives are keepers as are donations to the Billie Jean King Basis.

Interactive experiences such because the Sit & Spritz Make-up Bar, “The Energy of Billie Jean King” storytelling wall, and Energy Pose picture moments, are making a distinction with Empowering.Legendary.Females. on the Billie Jean King Cup Finals by Gainbridge, in the course of the ladies’s world cup of tennis.

In any case, an e.l.f.ing Racket is available.

So long sportstechie in Seattle, Atlanta and world wide!

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