Orreco has been making strides because it began in 2010 and so they have had some important development at the beginning of 2026. Let’s take a look at the place they sit now with their tech.
Orreco, a worldwide efficiency science firm constructed on AI, biomarkers, and biomechanics, has lately skilled important development (between Dec 2025 – Jan 2026). Shortly after raising $4m from investors (including Mark Cuban), they acquired DDSA (Knowledge-Pushed Sports activities Analytics), a knowledge analytics firm centered on serving to tennis gamers enhance their recreation. This was adopted by the acquisition of Jennis, a ladies’s well being and health app centered on hormonal well being and serving to ladies navigate coaching and menstrual cycles. It’s evident that the staff is doubling down on their mission – to offer elite athletes with actionable knowledge. So what sort of knowledge are we speaking about, and the way would it not assist athletes with optimising their efficiency, restoration, and even prolong their athletic longevity? We are going to try to interrupt it down right here.
A little bit of historical past
Orreco was based in 2010 in Galway, Eire, by sports activities scientist Dr Brian Moore and marketing consultant haematologist Dr Andrew Hodgson, they began off by offering evaluation of blood-borne biomarkers to observe athlete well being. From blood samples of athletes, they run 40 common assessments and on prime of that, particular examinations relying on the game. Analysing the take a look at outcomes and associated knowledge principally tells them what is occurring to the athlete (e.g. figuring out iron deficiencies), how they’re responding to coaching, and make clear why they is perhaps underperforming. That is then used to information the coach and athlete to take the satisfactory actions to enhance efficiency and scale back damage threat.
However even earlier than beginning Orreco, Brian went via an fascinating journey of chasing after a Kenyan runner whereas doing his research in PE, diving into haemotology of athletes to grasp the internal workings of athletic efficiency, having a stint on the Australian Institute of Sport, doing his PhD centered on biomarkers, and dealing with British olympic athletes via 3 olympics (Sydney – 2000, Athens – 2004 and Beijing – 2008). Establishing Orreco following all that looks like the logical subsequent step. The identify Orreco is a mix of ‘Or’ (Gaelic for gold) and ‘Restoration’, alluding to the purpose that restoration is the important thing to reaching the gold medal. [You can read more about the history in this article – link]
From that place to begin (blood testing), extra knowledge was added to the combo to offer extra context. Issues like GPS knowledge, diet, coaching load, sleep and journey schedule. The staff went to NUI Galway to construct the info mining and analytics platform. And that analytics platform continues to develop because the staff partnered with IBM Watson and NASA-funded researchers at the University of Houston, whereas funding a number of PhD research around the globe and build up their information base, making certain their work is evidence-based.
What the tech stack appears to be like like at present
Orreco (which nearly appears like oracle) is basically a large platform that gathers completely different sources of knowledge, processes them individually and collectively (relying on relevance), then presents these analyses to the customers in order that knowledgeable choices could be made collectively. Listed below are what the completely different modules encompass:
Superior Biomarker Evaluation
Orreco’s OG resolution/module that launched them. The Blood Biomarkers module now analyses over 50 blood biomarkers to evaluate restoration, readiness, and dietary standing. Orreco makes use of each complete venous blood attracts (overlaying haematology, biochemistry, immunology, and endocrinology) and point-of-care assessments for speedy outcomes, usually inside 5 minutes. As a substitute of counting on static inhabitants averages, longitudinal knowledge is used to create “individualised adaptive reference ranges” (IARR) for every athlete, providing a extra exact, personalised evaluation. Focus areas embody irritation and restoration, oxidative stress, dietary standing and immune system perform.
Restoration Lab
The Recovery Lab module is a centralised decision-support system for managing athlete restoration and a efficiency intelligence platform. It integrates biomarkers, GPS knowledge (distance, accelerations, decelerations, and so forth.), neuromuscular take a look at knowledge (e.g. from VALD Efficiency tech), wellness (self-reported knowledge utilizing the @thlete app), sleep and autonomic nervous system (ANS) knowledge (from wearables like Oura Ring or WHOOP). It consolidates multi-modal restoration and efficiency knowledge in a single platform, enabling cross-comparison of inside/exterior load and restoration tendencies, and delivers individualised restoration suggestions.
Movement Sign
The Motion Signal module is a pc imaginative and prescient and machine learning-based motion evaluation instrument that generates an damage threat rating based mostly on motion patterns captured via monitoring applied sciences. Though not explicitly talked about, it will seemingly depend on present broadcast footage or accessing specialised in-venue digital camera installations (e.g. STATS). The important thing advantages embody the power to detect deviations from an athlete’s regular motion behaviour and to help return-to-play (RTP) development. With minute-to-minute post-game damage threat scoring, it highlights overload and purple/amber standing instantly after every recreation. It will also be used to tailor conditioning and drill design based mostly on actual motion knowledge.
Medical Notes
That is basically a centralised medical report and case administration instrument constructed into the general platform. It’s a devoted house for recording accidents, sicknesses and medical interventions. Practitioners can connect information, medical notes (e.g. in HEAP or SOAP format), pictures, movies and voice notes linked to instances. Along with the built-in athlete efficiency knowledge, it permits employees to view medical historical past alongside bodily load metrics knowledge. The system is designed to be searchable and audit-ready, making certain that skilled groups meet medical record-keeping requirements. Extra importantly, it permits coaches, medical practitioners, sports activities scientists, and trainers to share insights and make data-driven choices concerning participant availability, and to simply replace athletes’ general standing between ‘Not coaching’, ‘Rehab’, ‘Monitor’, or ‘Full coaching’.
Analytics and Reporting
Additionally known as B.A.R.I (pronounced ‘ Barry’), which stands for Benchmarking, Evaluation, Reporting and Inference. It’s a dynamic dashboard designed to analyse athlete knowledge, providing dwell, interactive, and routinely up to date visualisations as new knowledge is available in. The important thing options embody:
- Cross-variable interrogation: permitting for in-depth evaluation of various knowledge streams (all which were talked about earlier).
- Threshold alerting: which notifies practitioners when knowledge signifies potential dangers, like damage dangers
- Customisation: employees can customise dashboards based on what they wish to see and generate customized stories of the info they want
- Automation: permits automated scheduling of stories (e.g. sending out every day, weekly or post-game stories as required). It additionally contains built-in alerts that ship up-to-date efficiency or medical insights to related staff members.
Feminine Athlete Program
Again in 2017, the Orreco staff noticed a spot in half the athlete inhabitants and developed the FitrWoman app with Dr Georgie Bruinvels, a number one train scientist in feminine athlete physiology. The purpose of FitrWoman was and is to offer personalised coaching and diet suggestions based mostly on their menstrual cycle. The app permits athletes to trace their intervals and signs (move, power, temper) by way of an interactive calendar to determine tendencies. It presents suggestions on train depth and kinds based mostly on the athlete’s stage of their cycle. It additionally offers dietary recommendation, recipes and ideas for managing signs and supporting restoration. Plus, there’s a library of content material to assist athletes perceive how hormones have an effect on physiology. Moreover the FitrWoman app, there may be an accompanying coach platform known as FitrCoach, which permits coaches to attach with their athletes and handle coaching applications based mostly on knowledge.
Working platforms
Just like the FitrWoman and FitrCoach idea, groups and athletes can entry all of the dashboards and options talked about above via two working platforms. There’s the @thlete app, the place athletes can view their very own metrics, tendencies and evaluation, and select what knowledge to share, permitting completely different supporting employees to entry and monitor their progress and restoration. It’s additionally the platform they use to offer their enter, both via their wearables or questionnaires, to seize knowledge like wellness or RPE (score of perceived exertion). Then there may be the Te@m app. That is the platform for the teaching staff, sports activities scientists and medical employees to observe, analyse, and handle the well being, efficiency, and restoration of their athletes. In different phrases, all of the modules talked about above could be accessed by way of the Te@m app.
In case you have been questioning, Orreco’s high-performance platform contains AI instruments. Right here’s what these instruments do: there’s AI Charting, which lets customers work together instantly with their knowledge by way of intuitive voice instructions. AI Motion Fashions present complete overviews of any dataset with easy voice instructions. There’s the TRAIN module, which predicts coaching hundreds based mostly on historic GPS knowledge and creates classes tailor-made to particular standards. Final however not least, AI Harm Danger Modelling (Movement Sign) delivers post-game damage threat scores by figuring out deviations from regular motion patterns.
What DDSA brings to the desk
A fast recap: DDSA was based by Shane Liyanage in 2017/2018 in Melbourne, Australia. We obtained to talk to Shane again in 2021, and he was already establishing himself (and DDSA) as a drive to reckon with within the tennis analytics world. By 2023, Shane and his staff have been already supporting Ons Jabeur (who rose to world no. 2), Aryna Sabalenka (who rose to world no.1), Emil Ruusuvuori, and Taro Daniel. Quick ahead to 2025/2026, and they’re now a part of Orreco as Orreco Tennis. For the complete story of the acquisition, take a look at this podcast from Diary of a Professional Tennis Coach. So, what’s DDSA or Orreco Tennis including to the mother or father firm?
PlayerDex App + Reside
Out there as a mobile app and net app, PlayerDex is a tennis analytics software program designed for coaches, analysts, and gamers. Utilising knowledge from varied sources (together with sensible courts, pc imaginative and prescient apps and their inhouse developed resolution), it analyses them and offers detailed metrics for ATP and WTA gamers to visualise and analyse serves, returns, serve +1, bodily, and tactical patterns. It may be built-in with video so customers can watch match movies filtering by wins, losses and particular factors like faults or winners. It’s a complete instrument that gives worthwhile insights into gamers’ efficiency throughout completely different elements of the sport, enhancing the person’s understanding of their strengths and weaknesses; plus, it presents customised insights to assist gamers map their long-term recreation improvement. As well as, customers can analyse opponents’ tendencies, strain patterns, and stylistic mismatches to tell pre-match planning. PlayerDex Reside was later developed to offer dwell tablet-based match insights together with real-time tactical indicators. It’s powered by Laptop-Imaginative and prescient monitoring or dwell Digital Line Calling (ELC) feeds.
DDSA TRAX + Echelon AI
To supply superior AI-powered, computer-vision-based efficiency evaluation, DDSA developed TRAX, a 3D visualisation platform constructed on ELC knowledge. It may be augmented with DDSA AI-tracked participant and ball knowledge. It will possibly additionally combine markerless CV knowledge, sensor knowledge and skeletal monitoring knowledge, and permits biomechanical overlays and spatial evaluation. The staff subsequently developed DDSA Echelon AI. It’s DDSA’s in-house CV participant and ball monitoring. It has AI-based dead-time elimination, which routinely detects and filters out irrelevant footage. No wearable sensors are required for movement and skeletal monitoring; merely report with a smartphone. Biomechanical evaluation could be carried out utilizing skeletal knowledge, which offers in-depth metrics on serve mechanics (velocity, spin, trajectory) and footwork.
DDSA AI Agent (Prototype)
DDSA AI Agent is an AI assistant educated on DDSA datasets and tennis literature. It offers pure language prompt-based insights and context-aware tactical and technical suggestions. It’s presently within the prototype stage, however is perhaps out there within the close to future.
What about Jennis
Based by Dame Jessica Ennis-Hill and her agent/supervisor Jane Cowmeadow in 2019, Jennis is a ladies’s well being and efficiency platform that helps map coaching to the menstrual cycle. Beginning out as a health app, it centered on exercises for being pregnant and the postpartum interval. Then, later in 2021, Jennis developed a brand new product known as CycleMapping, which helps ladies align their coaching, diet, and well-being decisions with the 4 phases of their hormonal cycles (menstrual, follicular, ovulatory, and luteal phases). This was developed in collaboration with physiologist Dr Emma Ross, who was previously the top of physiology on the English Institute of Sport (EIS) and has many years of expertise on this space. The purpose is to optimise power ranges, scale back PMT (premenstrual pressure), and increase health positive factors.
They then developed and launched a brand new function/product, ‘Perimenopause‘, in 2023 to help ladies as they head into perimenopause. Just like CycleMapping, it offers personalised train/coaching, diet, and way of life steering tailor-made to customers’ particular signs and altering physiology ensuing from hormonal fluctuations. The personalised coaching emphasises power coaching, with exercises starting from 5-35 minutes designed to accommodate fluctuating power ranges. On the similar time, it offers psychological well-being instruments that information customers via breathwork and mindfulness classes. Add to that, there’s training and diet help within the type of dietary recommendation and audio guides from medical specialists. All these match into the first purpose of holding ladies wholesome, lowering perimenopausal signs (comparable to temper modifications, sizzling flashes and disrupted sleep), and easily feeling in command of their well being.
The way it all matches in
The feminine athlete’s ‘one-stop store’
Basically, the acquisition/merger of Jennis means the amalgamation of feminine athlete help instruments. Orreco has already developed the FitrWoman and accompanying FitrCoach App. As a substitute of competing with the Jennis app, it is sensible to affix forces. They principally share the identical imaginative and prescient and purpose, and Jennis has taken it additional with their Perimenopause function, constructing an enormous library of content material. Combining merely means customers from each side can have higher help going ahead, with potential AI integration and options to integrate more health metrics, spanning an athlete’s pre-elite, skilled/elite, and post-professional years.
Cementing their authority in Tennis
Previous to this merger, Orreco in all probability labored with some tennis gamers/coaches, however this isn’t effectively documented. Their biomarker evaluation would have been helpful for understanding the gamers’ inside well-being and useful for stopping or managing accidents/restoration. However DDSA’s suite of tennis-specific instruments was what was lacking for Orreco – Firstly, analytics that break down a tennis participant’s efficiency and recreation plan, and supply insights for higher technique in opposition to varied opponents. Then there are visualisation instruments that assist gamers and coaches see and talk extra successfully. Lastly, biomechanics knowledge from DDSA’s CV monitoring offers perception into gamers’ serves and photographs. Now, mix all that with Orreco’s physiology ‘package deal’, plus women-specific monitoring and evidence-based help, and this really transforms Orreco Tennis, enabling them to ship end-to-end efficiency intelligence.
Remaining phrase
Little question that that is an thrilling time of development for Orreco, DDSA (now Orreco Tennis), FitrWoman and Jennis. Will probably be fascinating to see what unfolds via these mergers and the way the platforms will evolve from the customers’ views. Whilst I put this text collectively, I used to be instructed that DDSA TRAX has been tailored to now present Skeletal monitoring and evaluation for NBA groups that Orreco helps. Moreover, the staff is engaged on producing a soccer resolution for these groups in EPL, MLS and different leagues who work with Orreco. Who is aware of what transformations will occur within the subsequent six to 12 months? Extra gold, higher recoveries, higher supported athletes? I believe that’s a protected guess.
With that, thanks for studying and do go away a remark or message us if you want to share a thought or suggestions.
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