BRITISH Speedway has introduced the continuation of its title sponsorship settlement with Cab Direct for the 2026 season.
The UK’s main taxi provider will as soon as once more assist each the Cab Direct Championship and the MAXiCab Knockout Cup, marking the fourth consecutive 12 months of this profitable partnership.
Constructing on an thrilling 2025 marketing campaign stuffed with aggressive racing and robust fan engagement, the 2026 season is ready to ship much more motion. Golf equipment from throughout the UK will compete for the Cab Direct Championship title, whereas the MAXiCab Knockout Cup returns following a extremely profitable launch 12 months.
The Ford MAXiCab, launched in early 2025 and developed in collaboration with Ford for the UK taxi market, continues to face out as a serious business innovation. Providing superior expertise, each PHEV and absolutely electrical BEV choices, and distinctive accessibility together with wonderful area and luxury for wheelchair customers, the MAXiCab has shortly change into a favorite amongst drivers and passengers.
Lisa Keir – Head of Advertising at Cab Direct had these phrases to say: “We’re proud to proceed our sponsorship of the British Speedway Championship for one more season.
“The partnership offers us a superb alternative to assist a sport with passionate followers and a robust neighborhood throughout the UK.
“With occasions happening nationwide, it’s thrilling to see the MAXiCab identify represented all through the racing calendar.
“We’re wanting ahead to a different 12 months of excellent competitors and unforgettable moments on the monitor.”
With membership line-ups for 2026 now finalised and with preparation at a complicated stage, anticipation is constructing for the brand new season, which guarantees one other showcase of velocity, talent and sporting drama.
British Speedway Chairman Rob Godfrey stated: “After we first linked up with Cab Direct in 2023, we very a lot hoped it might be the beginning of a long-term relationship, and I’m delighted that has proved to be the case.
“To have them again for a fourth season gives actual stability and it’s an association the place there are clear mutual advantages.
“Final 12 months we noticed Cab Direct extending their deal to cowl the KO Cup below the MAXiCab model, and we’re more than happy that can also be persevering with in 2026.
“I imagine the Cab Direct Championship goes to be massively aggressive this season, with all 9 golf equipment wanting very succesful, and we’re all wanting ahead to the on-track motion in addition to spreading the phrase together with our pals at Cab Direct.”
Because the countdown to spring continues, the renewed partnership between Cab Direct and British Speedway units the stage for one more memorable 12 months of prime‑degree competitors throughout the UK.
Phrases and Photos by British Speedway
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