ASB GlassFloor And Disguise Upgrade Interactive Co...

Disguise and ASB GlassFloor Announce Official Partnership to Improve Sports activities Courts Into Digital Platforms for Followers, Groups and Sponsors

ASB GlassFloor, the LED flooring know-how behind the NBA’s All-Star Weekend, have introduced a partnership with Disguise, the corporate powering live performance visuals for artists together with Adele and Beyoncé, to improve sports activities courts into digital platforms for followers, groups and sponsors. Disguise and ASB GlassFloor are turning an area flooring into technology-driven, customizable interactive digital floor. The Sports activities Techie neighborhood weblog followers and readers, it’s like taking part in on an NBA 2k model basketball flooring full with sport planning capabilities, augmented actuality experiences and sponsor pushed commercial activations throughout a stay sport, at follow, and at any time when the constructing is in use for different occasions and actions aside from basketball all year long.

GlassCourt OS

This budding strategic relationship prospers within the cloud because of Disguise configuring their servers to host ASB GlassFloor’s operational system feed for the digital courtroom, GLASSCOURT OS. GlassCourt OS is the software program ecosystem that powers the LumiFlex ASB GlassFloor, permitting the sports activities floor to turn out to be absolutely interactive. The clever software program transforms the ASB GlassFloor right into a dwelling, responsive, data-driven sports activities floor. Adopting the Disguise surroundings implies that, on high of the GLASSCOURT OS options, ASB GlassFloor now permits all venues to make use of probably the most state-of-the-art media servers within the trade to instantly feed interactive content material to the ground. 

“By means of initiatives like our ASB GlassFloor Athletes Lab, we’ve already helped NBA coaches draw performs on their iPad, and see them immediately present up on the digital courtroom flooring, alongside real-time participant information,” says CEO of ASB GlassFloor, Christof Babinsky. “By partnering with Disguise, we goal to take issues even additional. We beforehand labored with Disguise on an interactive LED courtroom on the NBA’s All Star Weekend in 2024 and different occasions. Following the large success of those activations, we hope to unify venue AV throughout extra LED flooring, banners, jumbotrons, lights and sound to allow them to be pushed from a single system sooner or later.”

Disguise and ASB GlassFloor

ASB GlassFloor tech permits coaches to visualise gamers’ stay positions, motion pace and efficiency metrics, instantly on the taking part in floor, enabling groups to play extra effectively and win extra video games. Disguise and GlassFloor’s partnership will guarantee frame-accurate UHD playback, low latency and stability, so that spectacular graphics could be displayed on a large scale. The businesses are additionally co-developing a collection of apps to supply followers AR video games and interactive halftime experiences.

Disguise’s media server know-how has already helped groups just like the Portland Path Blazers turn out to be the primary NBA workforce to broadcast AR graphics from a handheld digicam, and has been trusted to drive visible experiences throughout a number of the most high-stakes stadiums and leisure venues the world over.

Combining Disguise’s Emmy Award-winning platform with ASB GlassFloor’s LED courtroom know-how and proprietary software program permits improved real-time participant and ball monitoring, displaying stay positions, motion and pace, so coaches can analyze efficiency and followers can turn out to be extra immersed within the sport.

To assist this aim, ASB GlassFloor and Disguise are co-developing a collection of functions constructed particularly to supply followers AR video games and interactive halftime experiences they will get pleasure from from any a part of the sector. These functions may also permit venues to make use of the ground for coaching, competitors, fan engagement and non-game-day activations. From AI-assisted defenders in basketball teaching, to site visitors security functions for kids and aiding bigger, stay TV productions on the weekends, the built-in platform goals to drive extra site visitors, influence, and utilization to present area infrastructure.  

Key options embody multi-layered 8K video playback, animations that reply to gameplay, real-time stats integration, participant monitoring and interactive video games carry stay viewership to the subsequent degree, while with the ability to improve efficiency {of professional} groups and younger gamers alike.

“This partnership highlights a broader trade shift: sports activities venues are not static areas used solely on sport day,” says Senior Vice President of Business at Disguise, Jake Stone. “Along with ASB GlassFloor, we’ll assist groups not solely enhance their efficiency, but in addition improve their income through the use of their area as an always-on, programmable surroundings that everybody can profit from year-round, whether or not it’s used for a model product demo or a band’s stadium tour. This isn’t nearly altering how courts look or utilizing LED flooring as a novelty, however redefining how sports activities infrastructure is used for the long run.”

Disguise Information

Disguise is a world know-how firm driving the subsequent dimension of leisure. One highly effective ecosystem of software program, {hardware} and companies providing an end-to-end resolution for visible experiences throughout stay occasions, immersive experiences, digital manufacturing and broadcast.

Disguise’s Emmy award-winning Designer software program and built-in {hardware} carry artistic visions to life with unrivalled workflows, dependable playback and a Cloud instrument suite that provides international collaboration on probably the most groundbreaking real-time experiences and productions on the planet. Partnering with prospects each step of the best way, Disguise’s technical and inventive companies present seamless, tailor-made options from preliminary design and content material creation by way of to full implementation, in addition to skilled coaching and unbeatable 24/7 international assist packages to make sure each mission can run with no hitch.

Powering experiences for the largest leisure corporations, studios, venues and types on the planet, from Disney to Snapchat, Netflix to ESPN, the Sydney Opera Home to the Burj Khalifa, and Adele to Beyonce, Disguise is in every single place — revolutionizing each sector of the leisure trade.

ASB Information

ASB is thought for its improvements and sustainable design on the planet of sport and has already revolutionized the squash sport market. ASB’s expertise and in-depth information of the high-quality supplies are integrated into probably the most superior flooring system at the moment available on the market.

The total-LED glass courtroom ASB LumiFlex has established itself as a trusted customary in elite competitors, accepted by gamers and groups within the German Basketball League, the Euroleague, and the Greek Basketball League. Everlasting installations at BMW Park in Munich (dwelling of FC Bayern Munich Basketball) and the OAKA Enviornment in Athens (dwelling of Panathinaikos Basketball) show its reliability and acceptance on the highest degree. Since 2025, ASB has additionally been working its personal Athletes Lab in Orlando, giving skilled gamers firsthand expertise with the ASB GlassFloor. Along with basketball, the know-how is increasing into a number of different indoor sports activities, together with volleyball and handball.

The product portfolio additionally contains ASB MultiSports, that includes customizable LED sport traces that change between sports activities on the contact of a button. Each LumiFlex and MultiSports mix superior know-how with glossy design for unmatched versatility. 

ASB GlassFloor is licensed by FIBA, IHF, and FIVB and meets all necessities for area-elastic sports activities flooring in keeping with EN 14904. Constructed with sturdy glass and aluminum, the flooring supply a lifespan of as much as 70 years, making them a sustainable, high-performance selection for contemporary sports activities services.

Activations

ASB GlassFloor premiered on the FIBA U19 Girls’s Basketball World Cup 2023 which was highlighted throughout an innovation demo presentation in Madrid. It’s was showcased by the College of Kentucky basketball applications Massive Blue Insanity 2024 at Rupp Enviornment. In addition to on the firm’s personal state-of-the-art facility in Orlando, the ASB Athletes Lab, developed in collaboration with the NBA. Followers might have additionally seen the ground on the 2024 NBA ATT Slam Dunk contest on the Chase Heart in San Francisco.

As a part of the partnership, Disguise’s platform will likely be used solely on all ASB Arena and Event Services flooring, in addition to ASB GlassFloor sports activities courts and activations, together with the NBA All Star Weekend, FIBA Basketball Champions League Closing 4 and the EuroLeague. On the Athletes Lab, innovative sports activities know-how enabled groups and purchasers to see the immersive sports activities resolution in motion, in addition to performing as a testing floor for future innovation. Disguise and ASB GlassFloor may also present three full-sized, transportable occasion rental basketball courts that may see utilization at marquee sports activities occasions throughout the US and Europe this 12 months.

Study extra at www.disguise.one/en and go to www.asbglassfloor.com

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