The health and wellness software program big’s new partnership with AI advertising and marketing platform Attentive permits manufacturers to implement personalised outreach by way of SMS and e mail
Mindbody has entered right into a strategic business partnership with AI advertising and marketing platform Attentive to assist health, wellness and sweetness manufacturers implement personalised outreach by way of SMS and e mail
The advertising and marketing instruments shall be integrated immediately throughout the Mindbody platform, the place all communication might be managed from a single dashboard.
One of many greater modifications will permit operators to automate personalised communications, equivalent to sending well timed SMS and e mail campaigns triggered by shopper behaviors equivalent to visits, lead phases or lapsed exercise.
“This 12 months, our health and wellness clients reported that SMS and e mail are the 2 simplest channels for member engagement, however many lack the time and sources to make use of them constantly,” mentioned Fritz Lanman, the CEO of Playlist, Mindbody’s mother or father model.
“We evaluated a number of companions, and Attentive’s platform stood out for its power in enabling each enterprise—giant or small—to attach with purchasers and drive measurable development in minutes,” Lanman continued. “By embedding Attentive’s know-how immediately into the Mindbody platform, we’re giving operators of all sizes entry to the identical clever advertising and marketing infrastructure utilized by the world’s most modern manufacturers.”
Lanman previously told Athletech News that health manufacturers ought to embrace AI, eager to see the trade absolutely lean into the period of tech innovation.
“What (AI) goes to do is empower and democratize the power to do actually deep and unimaginable analytics, actually nice personalised advertising and marketing and issues like that to assist companies … develop and be simpler. So I see us heading towards an age of human augmentation, not substitution,” he mentioned at this 12 months’s ATN Innovation Summit.
The partnership may even permit Mindbody customers to assist convert on-line audiences into paying purchasers by way of built-in net and social sign-up instruments and focused follow-ups.
Attentive may even assist customers leverage insights for smarter advertising and marketing, with Mindbody instruments like “Purchasers at Threat” and “Huge Spenders” to re-engage lapsed purchasers or reward loyal ones.
“Shoppers need real, personalised connections with manufacturers they belief, particularly within the health and wellness area,” mentioned Attentive CEO Amit Jhawar. “By integrating Attentive’s omnichannel platform with Mindbody, operators can now flip each interplay right into a well timed, personalised message throughout SMS and e mail.”
The instruments are included at no further value for Final and Final+ subscribers, and Mindbody has famous some early adopters are already experiencing measurable outcomes.
The Tox, a multi-location wellness model, noticed a 60% increase in first-time visits utilizing the mixing, whereas small companies in beta reported 1000’s in new month-to-month income and common opt-in conversion charges of 46% in October 2025, pushed by the constant, automated campaigns, in accordance with the businesses.
“Collectively we’re giving Mindbody clients a advertising and marketing platform that’s easy to make use of and confirmed to achieve purchasers, deepen relationships, and maintain them coming again,” Jhawar added.
The transfer isn’t the primary time that Mindbody has integrated AI. Earlier this 12 months, the platform launched three new AI-powered features to assist automate shopper administration and increase retainment.
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