SupaFitGrow’s AI Model Id Assistant improves advertising and marketing outcomes by leveraging what makes your model distinctive
Clients are sometimes drawn to gyms and studios based mostly on their model id. Regardless of this energy to attract prospects in, the DNA of those manufacturers is continuously underutilized by advertising and marketing companions and tech suppliers.
SupaFitGrow, a number one digital advertising and marketing company for gyms and health studios, has a brand new device to verify they by no means do. In the previous couple of months, the model launched its AI Model Id Assistant, a program that appears at a model’s tips, social media accounts, press protection and extra to higher perceive its ethos to finally enhance advertising and marketing and lead technology.
“It’s all based mostly round understanding the gyms, wellness studios and boutiques on a deeper degree,” stated Benjamin Donhardt, co-founder and CEO of SupaFitGrow. “We have to perceive their model, perceive what they do and what they don’t do.”
Discovering the Proper Targets
As soon as the AI Model Id Assistant conducts its analysis, it places SupaFitGrow in a main place to find ICPs (ultimate shopper profiles) who’re extra probably to join memberships. Producing leads with larger conversion odds was SupaFitGrow’s central purpose when designing this system.
“That is going to assist us actually perceive the precise sort of shopper {that a} gymnasium, health studio or wellness studio is making an attempt to draw — and generate the lead for that shopper,” Donhardt stated. “There’s no level in producing results in people who aren’t even involved in your model, that don’t have any curiosity in any respect in what you do, like advertising and marketing pilates to a bodybuilder.”
The device additionally bears the potential to deliver a needed improve to all the trade’s advertising and marketing sector.
“All of the advertising and marketing that’s on the market in the intervening time, lots of it’s cookie-cutter,” Donhardt stated. “A number of it’s simply supply, supply, supply, and all the things appears to be like the identical. They’ve obtained a static picture and a proposal with X quantity of lessons for what number of {dollars}, and it’s all simply boring. There’s no actual, true model getting on the market, telling their story of who they’re and why they do what they do…That’s the entire level of this model intelligence deep dive.”
In making that plunge, SupaFitGrow values high quality over amount. On the subject of lead technology, the model is fishing in smaller ponds, however ones with a better focus of the catch they’re in search of.
“Everybody simply focuses on getting the bottom CPL (price per lead) price and getting the max quantity of leads doable,” stated Donhardt. “There’s no actual thought of conversions. We wish to ensure that the leads you might be producing do have excessive conversion charges.
“They suppose they want a whole lot and a whole lot of leads each single week or month — however they don’t,” he added. “What they want are the suitable sort of leads. After getting 200 or 300 leads a month, manufacturers will say, ‘Oh I’ve obtained all these leads,’ however their conversion price is 2-5%. I might fairly have fewer leads, round 100 a month, and convert 15-20%. That’s the place you wish to be.”
All Manufacturers Profit — And For the Lengthy Haul
The AI Model Id Assistant is especially efficient for manufacturers with distinctive choices—these for which a cookie-cutter advertising and marketing strategy would fall quick.
“It’s going to present folks much more readability into what that particular model does,” stated Donhardt. “It’s going to actually assist spotlight what one does versus what the opposite does, and once more, get the suitable sort of lead in.”
The AI Model Id Assistant can also be versatile. As a model’s wants develop and alter, it will probably feed the device up to date data, permitting Superfitgrow to create extra related campaigns—and thus, higher leads.
“You may all the time change the immediate. You may all the time replace as you go,” Donhardt stated. “That’s positively what I like to recommend as a result of issues change so rapidly. The knowledge you submit from the beginning, that may be your basis and then you definitely construct off from that.”
The Effectivity Trickle Down
Whereas this device primarily helps with lead technology, the effectivity it spurs in that division will increase productiveness in others. Donhardt notes that with the time saved by the AI Model Id Assistant, operators or franchisors can spend extra on what issues — interacting with members, conducting stay coaching periods or overseeing day-to-day operations.
“It speeds all the things up,” Donhardt stated. “As an alternative of sitting on a name for an hour making an attempt to grasp their model, fill on this onboarding type or fill out these prompts, it provides us all that in about 10 to fifteen minutes.”
Though SupaFitGrow is just within the onboarding stage with a handful of shoppers at this level, they’re already starting to really feel the productiveness jolt created by it.
“We’re already doing it with health studios now,” Donhardt stated. “The shoppers’ expectations are being blown away.”
This text initially appeared in ATN’s Expertise & Innovation Outlook 2025 report, which maps the rising instruments driving enterprise impression throughout the trade, drawing on operator interviews, executive-level insights and new market knowledge. Download the free report.
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