The Finnish firm’s new $900 million funding spherical comes because the sensible ring market booms, and because the U.S. authorities champions wearables as a part of its preventive well being agenda
Oura simply despatched a transparent sign to your complete wearable trade: well being knowledge and prevention are large enterprise.
The sensible ring maker has raised greater than $900 million in new funding led by Constancy Administration & Analysis Firm, with new investor backing from Iconiq, Whale Rock and Atreides.
The brand new spherical values Oura at roughly $11 billion, solidifying earlier speculation about the company’s mega-valuation.
Since launching in 2015, the corporate has offered greater than 5.5 million Oura Rings, with over half of these gross sales occurring prior to now 12 months alone. The corporate reported income of greater than $500 million in 2024, doubling from the earlier 12 months, and tasks that determine will exceed $1 billion in 2025 as profitability continues to develop.
The funding comes amid a broader wearables growth and a altering client mindset, as sensible rings now account for 75% of all health tracker income, in keeping with Circana, up from simply 46% a 12 months in the past. Youthful customers are driving the pattern, with those under 34 nearly twice as likely to own one.
Oura CEO Tom Hale referred to as the brand new funding a testomony to the corporate’s momentum and the belief it’s earned from customers, adding that it marks the next step in Oura’s push into preventive healthcare. Whereas Oura’s origins had been in sleep monitoring, the corporate has rapidly developed right into a holistic well being companion because it expanded into women’s health, heart health and even glucose insights through its partnership with Dexcom.
“We’re proud to be constructing not only a product, however a world motion towards proactive well being—serving to folks perceive their our bodies, make higher way of life selections and join extra successfully with their healthcare suppliers,” Hale stated. “At the moment, our know-how helps customers, employers, insurers and clinicians working collectively to advance preventive well being at scale. With this funding, we’ll speed up innovation, broaden our international attain and set a brand new customary for what wearables can obtain in advancing preventive well being.”
On the ATN CEO Summit earlier this 12 months, Hale added more context, noting that 11% of Oura users are physicians, demonstrating how the product is resonating even amongst these throughout the medical group. He additionally shared that customers aged 18 to 24 are the model’s fastest-growing demographic. Information suggests Oura’s efforts are paying off: Hale stated a latest survey discovered that 90% of customers reported making optimistic well being modifications inside six months of utilizing the gadget.
It’s a mission that’s beginning to take form in Oura’s latest choices. The Finland-based firm lately unveiled its broadest product growth but, headlined by the Oura Ring 4 Ceramic, a sportier, high-performance model of its flagship titanium gadget that arrives in new colours like Midnight, Petal Tide and Cloud. Alongside the refresh, Oura launched Well being Panels, a $99 blood-testing service that integrates clinical lab results directly into the Oura app.
Alongside the elevate, Oura additionally introduced management modifications. David Shuman, founding father of Lateralus Holdings and an Oura board member since 2016, will step in as chair, succeeding Eurie Kim. The corporate plans to appoint Wen Hsieh, {an electrical} engineer and founding managing accomplice at Matter Enterprise Companions, to its board.
The timing is becoming. As Oura scales globally, its rise is dovetailing with a rising public-health push because the U.S. authorities indicators its personal wearable ambitions.
Earlier this 12 months, Well being and Human Providers Secretary Robert F. Kennedy Jr. stated his imaginative and prescient is for “each American to be sporting a wearable inside 4 years.” Oura has already deepened its ties to authorities initiatives, working with the Division of Protection to equip service members with its rings for stress administration, fatigue monitoring and sickness detection.
The corporate can be investing in a new manufacturing facility in Fort Worth, Texas, set to open in 2026, to help the Division of Protection.
