Apple is reportedly putting its well being and health applications beneath the identical exec who oversees companies like Apple Music, suggesting the tech large may very well be making an even bigger push into wellness subscriptions
Apple’s newest management reshuffle may sign the corporate’s subsequent main pivot towards subscription-based well being and wellness companies.
Based on a report from Bloomberg’s Mark Gurman, Apple is redistributing key obligations as chief working officer Jeff Williams, a longtime architect of the Apple Watch and the corporate’s broader well being initiatives, prepares to retire later this 12 months. Within the transition, Apple’s Well being and Health groups will now report back to Eddy Cue, head of Apple’s Companies division, whereas Craig Federighi will oversee watchOS and John Ternus will lead Apple Watch {hardware} engineering, per Gurman.
This marks the primary time Apple has positioned its health and fitness programs beneath unified management, suggesting that the corporate could also be positioning its wellness initiatives as a part of its rising companies ecosystem moderately than as hardware-focused options. By aligning these groups beneath Cue, who additionally oversees Apple Music, TV+, and iCloud, Apple may very well be signaling that the way forward for its well being choices will observe an analogous recurring-revenue mannequin.
Gurman’s reporting signifies that the restructuring is intently tied to the event of Health+, a rumored subscription platform anticipated to launch in 2026. The service is alleged to characteristic an AI-powered assistant able to providing personalised suggestions throughout diet, train and sleep, successfully serving as a digital wellness coach.
Well being+ would leverage knowledge collected from Apple Watch and the Well being app to supply individualized steerage, integrating Apple’s {hardware} and software program in a brand new method.
Well being+ was initially anticipated to debut alongside iOS 26.4 however now seems more likely to launch with iOS 27 in late 2026. If these experiences maintain true, Apple may very well be utilizing the extra time to refine the platform and additional align its well being technique round its rising Companies division.
Whereas Apple has not confirmed the existence of Well being+, the restructuring means that the corporate could also be making ready to broaden its wellness ecosystem past Health+. Since launching in 2020, Health+ has developed right into a cornerstone of Apple’s digital wellness providing, offering a spread of on-demand courses that sync with Apple Watch. A complementary Well being+ platform may symbolize the following step: a shift to holistic well being administration powered by AI, in addition to a recurring income mannequin.
In the meantime, transferring watchOS beneath Federighi is anticipated to streamline Apple’s software program operations. Federighi now oversees practically each main Apple working system, which may lead to even tighter integration between gadgets and extra constant cross-platform performance.
If realized, Well being+ may place Apple in direct competitors with rising wellness platforms that already mix wearable knowledge and AI-driven teaching. Apple’s capability to attach all of those options inside a unified, privacy-first ecosystem may make Well being+ a robust differentiator.
